by Klaudia Tirico | Mar 21, 2017 | Blog
Click to view full screen. In-person marketing events offer a whirlwind of information and insights to attendees to bring back to the rest of the team. But gathering key takeaways from every single session and presenting them to your colleagues as effectively as the...
by Brian Anderson | Mar 21, 2017 | Industry News
Full Circle Insights, a sales and marketing performance solutions provider, announced the launch of Full Circle Matchmaker, a solution designed to help users connect new leads to existing accounts and actively measure account-based marketing (ABM) performance....
by Anna Spiewak | Mar 20, 2017 | Industry News
Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to new research published jointly by MarcomCentral, a cloud-based marketing asset management company, and Demand Metric, a research and advisory...
by Brian Anderson | Mar 20, 2017 | Solution Spotlight
Leadberry is a new B2B lead generation platform, powered by Google Analytics. The tool is designed to help boost sales efforts by identifying website visitors and turning them into B2B leads. FEATURES/FUNCTIONALITY Leadberry analyzes website visitor data to identify...
by Roger Barnette | Mar 17, 2017 | Demanding Views
It’s hard to ignore the appeal of cloud and SaaS solutions in the business world—given the plethora of options available, the low cost of entry, on-demand scaling and the notion that your IT department will be duty-free when it comes to any software maintenance...
by Anna Spiewak | Mar 16, 2017 | Industry News
Aprimo, a marketing operations platform, has announced the purchase of ADAM Software, a digital asset management vendor, for an undisclosed fee. ADAM will integrate directly into Aprimo’s platform, which will enable customers to handle the production and...
by Klaudia Tirico | Mar 15, 2017 | Industry News
Demandbase, a provider of ABM technology, has announced the appointments of Kelly Cook as VP of Product, Advertising Solutions and Dom Lindars as VP of Product, Marketing Solutions. The company said both Cook and Lindars will help support Demandbase’s expansion...
by Klaudia Tirico | Mar 15, 2017 | Industry News
B2B review sites are growing in popularity as marketers realize the added benefits beyond the promotional aspect of the review itself. Companies such as Marketo and ID Wholesaler have found great success by using positive reviews on channels such as G2 Crowd and...
by Anna Spiewak | Mar 14, 2017 | Industry News
Informatica, a data integration and cloud management solutions provider, has announced the extension of its partnership with Google Cloud, allowing the former to provide cloud integration, marketing analytics and data warehouse modernization services. The unified data...
by Klaudia Tirico | Mar 14, 2017 | Solution Spotlight
Act-On recently launched its Adaptive Journeys platform, a tool designed to help marketers track, score, measure, connect and learn from customer interactions. This includes interactions that occur early in the brand experience, during the initial buying cycle, or...
by Brian Anderson | Mar 13, 2017 | Blog
Everyone can produce content online, whether it’s clickbait YouTube videos about cats or your latest E-book or blog. That means that attention spans are low, while content clutter continues to grow. To stay top of mind, authenticity can be the key differentiator...
by Anna Spiewak | Mar 13, 2017 | Industry News
Marketing automation company Marketo and Infor, an enterprise software firm, have announced a partnership to jointly sell their core products to businesses seeking sales and marketing software. The organizations stated the decision to partner was made in order to help...
