by Craig DeWolf | Mar 10, 2017 | Demanding Views
People like to take charge of their own decisions. They value choice in all aspects of their lives, and incentives and rewards should be no different. Your sales teams and sales partners are vital contributors to your business and appreciate decision-making autonomy...
by Brian Anderson | Mar 9, 2017 | Industry News
IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available to customers through its account-based marketing suite. The service is designed to enable sales teams to engage with target accounts earlier in...
by Carol Krol | Mar 8, 2017 | Industry News
Data giant Dun & Bradstreet this week announced the launch of D&B Hoovers, a solution that enables sales and marketing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful and help them close deals quicker,...
by Andrew Gaffney | Mar 8, 2017 | Blog
We have been writing about the increasing importance of using video as an integral part of storytelling for a few years now. However, it wasn’t until I was in the audience at our recently concluded B2B Marketing Exchange that I fully appreciated the critical...
by Anna Spiewak | Mar 8, 2017 | Industry News
Content marketing, social media and personalization were cited as the top three most important activities on marketers’ lists, according to the 2017 Digital Trends Report, an annual survey published by Econsultancy and Adobe. In addition, despite its growing...
by Brian Anderson | Mar 7, 2017 | Industry News
Salesforce and IBM Corp. announced a partnership to integrate IBM’s Watson’s structured and unstructured data with Salesforce’s Einstein’s artificial intelligence (AI) capabilities. Expected to be available in the second half of 2017, the...
by Brian Anderson | Mar 6, 2017 | Case Studies
Online customer service solution LiveChat partnered with Autopilot, an email marketing and marketing automation software, to create personalized customer journeys based on how prospects engage with the company through a 30-day trial or on the company website. The...
by Brian Anderson | Mar 6, 2017 | Industry News
Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and interests that can be used to automatically adapt messaging, distribution timing and optimal channel selection for more personalized...
by Klaudia Tirico | Mar 6, 2017 | Solution Spotlight
ReportHub is a new business intelligence solution available with Velocify LeadManager. The company said the solution aims to help sales and marketing leaders digest an extensive amount of performance data to guide quicker, more informed decisions that can have a...
by Anna Spiewak | Mar 3, 2017 | Industry News
Marketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce the complexity of digital transformation by combining a company’s customer data and touch points into one unified platform. The Engagement...
by Scott Vaughan | Mar 2, 2017 | Demanding Views
A growing number of CMOs are shifting their demand marketers’ focus. Simply generating MQLs (marketing qualified leads) is no longer enough. B2B marketing executives are now emphasizing down-funnel efforts that convert prospects to new customers and cross- or...
by Anna Spiewak | Mar 1, 2017 | Industry News
Brightcove, a cloud services provider for video content, has integrated with inbound marketing and sales software company HubSpot to bring Brightcove’s video analytics capabilities to the Hubspot platform. The companies said the new partnership will enable...
