by Carol Krol | Mar 29, 2017 | Blog
Account-based marketing (ABM) has become a powerful way for B2B marketers to connect with their most valuable customers and prospects, and many companies are beginning to implement it throughout the organization. The latest buzz around artificial intelligence (AI),...
by Klaudia Tirico | Mar 29, 2017 | Case Studies
National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to help the company proactively plan and better connect investments with its go-to-market strategy and gain better insights...
by Carol Krol | Mar 28, 2017 | Industry News
Radius announced it is making its B2B contact and account data consortium, The Network of Record, available to all customers of the Radius Revenue Platform, its software platform. Prior to the announcement, Radius clients were charged for data based on their needs....
by Klaudia Tirico | Mar 27, 2017 | Solution Spotlight
The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM...
by Harry Mills, The Aha! Advantage | Mar 24, 2017 | Demanding Views
Ultimately, customers buy from the seller who offers the best value. Yet salespeople who are seen by buyers as value-multipliers are as rare as pink diamonds. So, what are the salespeople who fail to generate value doing wrong? For a start, the vast majority continue...
by Klaudia Tirico | Mar 24, 2017 | Industry News
B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according to a study published by Openprise, a data automation solutions provider. The 2017 B2B Data Market Industry Report, which surveyed 175...
by Brian Anderson | Mar 23, 2017 | Industry News
Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as the company’s first CMO. In her new position, Bullock is tasked with leading the company’s marketing initiatives to accelerate...
by Brian Anderson | Mar 22, 2017 | Industry News
Adobe announced the launch of its new Experience Cloud, which will integrate with the company’s Creative and Document Cloud offerings to better the customer experience. The company also unveiled updates throughout its cloud offerings, including enhancements to...
by Klaudia Tirico | Mar 21, 2017 | Blog
Click to view full screen. In-person marketing events offer a whirlwind of information and insights to attendees to bring back to the rest of the team. But gathering key takeaways from every single session and presenting them to your colleagues as effectively as the...
by Brian Anderson | Mar 21, 2017 | Industry News
Full Circle Insights, a sales and marketing performance solutions provider, announced the launch of Full Circle Matchmaker, a solution designed to help users connect new leads to existing accounts and actively measure account-based marketing (ABM) performance....
by Anna Spiewak | Mar 20, 2017 | Industry News
Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to new research published jointly by MarcomCentral, a cloud-based marketing asset management company, and Demand Metric, a research and advisory...
by Brian Anderson | Mar 20, 2017 | Solution Spotlight
Leadberry is a new B2B lead generation platform, powered by Google Analytics. The tool is designed to help boost sales efforts by identifying website visitors and turning them into B2B leads. FEATURES/FUNCTIONALITY Leadberry analyzes website visitor data to identify...
