by Brian Anderson | Feb 16, 2017 | Industry News
Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo (pictured here) will leave the company at the end of February. Adam Needles, Chief Strategy Officer at Annuitas, will succeed Hidalgo as the...
by Carol Krol | Feb 15, 2017 | Industry News
Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple channels that will grab the attention of and connect with easily distracted prospects. You also need to know if that content is...
by Anna Spiewak | Feb 15, 2017 | Industry News
Skyword, a content marketing platform provider, has launched Skyword Personalized Recommendations (SPR), an artificial intelligence-powered engine, which can help users deliver personalized onsite and email content recommendations. The solution can track website...
by Brian Anderson | Feb 15, 2017 | Industry News
B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights...
by Klaudia Tirico | Feb 15, 2017 | Industry News
If you’re a B2B marketer and you’re not using influencer marketing as part of your overall strategy, you may be missing out on a lot of opportunities. The practice has really taken off in the B2C landscape, and it’s time for B2B marketers to follow...
by Anna Spiewak | Feb 14, 2017 | Industry News
Apttus, a quote-to-cash software firm, has introduced a new machine-learning solution—Apttus Intelligent Import—which is said to automatically scan, load and analyze both physical and digital contracts to an Apttus Contract Management repository. Intelligent Import is...
by Klaudia Tirico | Feb 14, 2017 | Solution Spotlight
NetLine Portal is a self-service solution for B2B content syndication and lead generation. The solution enables marketers to syndicate content across its B2B lead generation network and reach decision-makers actively researching business-related topics, according to...
by Klaudia Tirico | Feb 13, 2017 | Blog
There is an endless amount of content in the B2B atmosphere, so it’s critical for marketers to ensure theirs stands out above the crowd. One way to do that is by telling a story. But oftentimes, B2B marketers aren’t equipped with the right information to...
by Anna Spiewak | Feb 13, 2017 | Industry News
Oracle has launched a new cloud service called the Oracle Data Integrator Cloud, which the company states can simplify and speed up cross-enterprise data integration to support real-time analytics. The new solution aims to help businesses improve productivity, reduce...
by Brian Anderson | Feb 10, 2017 | Industry News
With the amount of data available to today’s B2B marketers, it’s amazing what programs can be created to engage prospective customers with the right message, via the right channel at the right time. With intent data—insights that show buyer...
by Brian Hession, Oceanos | Feb 10, 2017 | Demanding Views
Whether you have embarked on an ABM program or are planning to do so, you’ll realize that contact data issues are amplified with an account-based approach. With the spotlight on your that data, there is nowhere to hide. Sales and marketing will blitz your...
by Anna Spiewak | Feb 9, 2017 | Industry News
DiscoverOrg, a sales and marketing data intelligence provider, announced it has launched AccountView, a new dashboard feature designed to append firmographic and technographic data to existing in-house data, as well as locate lookalike contacts and accounts. The...
