by Brian Anderson | Jan 24, 2017 | Industry News
YesPath, an account-based marketing and sales solution provider, announced the launch of Account Rooms, a tool that enables users to create a private online space for sales teams to collaborate with current and prospective customers. The tool, part of the...
by Klaudia Tirico | Jan 23, 2017 | Solution Spotlight
Openprise is designed to help automate how marketers analyze, clean, enrich and unify data across systems within an organization’s tech stack. FEATURES/FUNCTIONALITY Openprise Data Automation can help users automate data processing, including analysis,...
by Klaudia Tirico | Jan 23, 2017 | Industry News
CenturyLink announced it has launched Big Data as a Service (BDaaS) with Cloudera. The solution is designed to deliver data integration and analytics consulting to help customers build use cases for increasing sales and streamlining operations, the company said. The...
by Sydney Sloan, Alfresco | Jan 20, 2017 | Demanding Views
For B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the...
by Brian Anderson | Jan 20, 2017 | Industry News
Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases. The tool enables users to source, create, distribute and report customer...
by Brian Anderson | Jan 19, 2017 | Industry News
New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed $1 billion in revenue by 2019, thanks to deeper investment and continued growth within the industry. The report analyzes the annual growth, funding and...
by Brian Anderson | Jan 18, 2017 | Industry News
High Alpha, a venture capital firm, announced it has hired Scott McCorkle as Executive In Residence, a newly-created position. The announcement comes roughly five months after McCorkle stepped down as CEO of Salesforce’s Marketing Cloud division. McCorkle will...
by Brian Anderson | Jan 18, 2017 | Blog
Influencer marketing campaigns can have a big impact on audiences — sometimes it’s an entire nation at the peak of a Presidential election. The New York Times recently reported how Vladimir Putin allegedly “ordered an influence campaign in 2016 aimed at the U.S....
by Klaudia Tirico | Jan 17, 2017 | Solution Spotlight
Insightly is a fully functional CRM software for small to mid-size businesses that enables users to manage customer interactions, leads, contacts, opportunities and projects. FEATURES/FUNCTIONALITY Insightly enables customers to quickly search and retrieve information...
by Brian Anderson | Jan 17, 2017 | Industry News
Kaon Interactive, a 3D interactive sales and marketing engagement solutions provider, announced it has launched new virtual reality experiences within its High Velocity Marketing Platform. The company said that the solution, called Kaon VR, enables users to tailor...
by Klaudia Tirico | Jan 16, 2017 | Industry News
Crimson Hexagon, an enterprise social media analytics company, has announced an integration with the business optimization platform Domo. The companies said the partnership will enable users to analyze social media data alongside other business data, including sales,...
by Guy Marion, Autopilot | Jan 13, 2017 | Demanding Views
It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement … or leave a permanent scar. Of course, Trump’s secret isn’t that he’s the world’s wittiest tweeter or most original thinker —...
