by Brian Anderson | Jan 13, 2017 | Industry News
Japanese IT tech and services giant Fujitsu announced a new partnership with Marketo to provide consulting services and new tech integrations for Japanese companies deploying Marketo’s engagement marketing platform. In addition to the consulting services, the...
by Brian Anderson | Jan 12, 2017 | Industry News
B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said. With the...
by Klaudia Tirico | Jan 11, 2017 | Industry News
Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The company said the new addition offers a complete, bi-directional integration and real-time marketing from within Oracle Eloqua. The...
by Rebecca Theim, Contributing Writer | Jan 11, 2017 | Industry News
Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding...
by Andrew Gaffney | Jan 10, 2017 | Blog
An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by the rapid adoption of marketing automation, made reporting and analytics a core part of the day-to-day lives of B2B marketers. However, the expression “you are...
by Brian Anderson | Jan 10, 2017 | Industry News
Online video marketing software Vidyard announced ViewedIt Enterprise, an upgradeable package for its free video recording tool. The package features new CRM integration capabilities that enable users to update new and existing leads with engagement data collected...
by Klaudia Tirico | Jan 9, 2017 | Solution Spotlight
CallRail is a call tracking and analytics platform that helps businesses discover which marketing campaigns and search keywords result in valuable, lead-driving phone calls. FEATURES/FUNCTIONALITY: CallRail’s call analytics is powered by Conversation...
by Brian Anderson | Jan 9, 2017 | Industry News
Atlassian, an Australian-based software development and collaboration company, announced it has reached an agreement to acquire the project management solution Trello for $425 million. Atlassian offers a suite of tools — called JIRA software — designed to provide...
by Ashley Walsh, Formstack | Jan 6, 2017 | Demanding Views
Fact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — like a piece of content or access to software. This is not...
by Klaudia Tirico | Jan 6, 2017 | Financial News, Industry News
Technology research firm Gartner announced it has agreed to acquire advisory company CEB Inc. The company said the transaction is valued at $2.6 billion in cash and stock, and has a total enterprise value of approximately $3.3 billion. The deal is expected to close in...
by Brian Anderson | Jan 5, 2017 | Industry News
Data giant Acxiom announced it has launched Acxiom Audience Cloud. The self-service tool is designed to enable users to search Acxiom’s audience database, segment prospects and distribute that information across solutions in its partner ecosystem. Audiences can...
by Klaudia Tirico | Jan 5, 2017 | Financial News
CloudCraze, an enterprise digital commerce solution, has raised $20 million in a funding round led by Insight Venture Partners, with additional participation from Salesforce Ventures. The company said the funding will help strengthen product development, support...
