Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua

Published: January 11, 2017

Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The company said the new addition offers a complete, bi-directional integration and real-time marketing from within Oracle Eloqua.

The solution, which runs on the Oracle Eloqua Program Canvas, provides real-time data syncing throughout the lifecycle of an event. Certain said that it enables marketing teams to engage with event attendees and create personalized experiences based off data captured before, during and after events.

With the Certain Oracle Eloqua Edition with EventStream, marketers are able to:

  • Launch highly targeted campaigns directly from Oracle Eloqua;
  • Deliver autonomous event marketing campaigns;
  • Set up one event in a series and replicate all campaign elements for every future events in a series; and
  • Leverage event and attendee participation data, such as event location, event dates, registration status, session participation and attendee preferences.

“The integration provides marketers an easier way to gather data from their events and, by seamlessly integrating with Eloqua, make it easier to leverage that data to execute better marketing campaigns and communications,” said Peter Micciche, CEO of Certain, in an interview with Demand Gen Report.

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