by Brian Anderson | Dec 22, 2016 | Industry News
Yellowfin, a global business intelligence and analytics software, announced it will launch a collection of Yellowfin Connectors, data integration tools that enable users to analyze and share data through a variety of Web applications in a single location. The tools,...
by Brian Anderson | Dec 21, 2016 | Industry News
B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM adoption also continued to spur discussions on different ways to engage key accounts, leveraging interactive content, social...
by Klaudia Tirico | Dec 21, 2016 | Case Studies
Bradley Corporation, a manufacturer of commercial plumbing fixtures and washroom accessories, partnered with FatStax, a custom mobile sales app developer, to create an app that would help its sales reps streamline customer meetings, save time and sell better. The...
by Brian Anderson | Dec 21, 2016 | Blog
The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much...
by Brian Anderson | Dec 20, 2016 | Industry News
Salesfusion, a sales and marketing automation platform, has integrated with Bullhorn CRM to streamline communications between sales reps and prospective customers. The integration enables users to gain transparency into prospect engagement, according to Salesfusion....
by Klaudia Tirico | Dec 20, 2016 | Solution Spotlight
Evergage Guardian uses machine learning technology to provide marketers with real-time data, performance visualizations and proactive suggestions for improving customer engagement across websites and mobile apps. FEATURES/FUNCTIONALITY Evergage Guardian...
by Simon Grabowski, CEO, GetResponse | Dec 19, 2016 | Demanding Views
With the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these...
by Brian Anderson | Dec 19, 2016 | Industry News
Salesforce unveiled its LiveMessage solution, which the company states enables users to automate data gathering processes and simple support inquiries to increase rep productivity and data accuracy. LiveMessage offers new Service Cloud Bots which can automate data...
by Klaudia Tirico | Dec 16, 2016 | Industry News
Marketo announced the release of a new suite of features to its ABM platform. The company said the tools will help businesses further target, engage and measure key accounts. The features will enable sales and marketing account teams to align more efficiently by...
by Brian Anderson | Dec 15, 2016 | Industry News
ON24 launched a benchmarking analytics feature that gives users an expanded view of audience engagement, as well as the ability to compare webinar performance with other companies. ON24 Benchmarking enables customers to compare webinar performance with other...
by Carol Krol | Dec 14, 2016 | Industry News
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating customer journey maps. These visual frameworks help companies understand buyer needs and preferences throughout all points of engagement. Journey mapping...
by Brian Anderson | Dec 14, 2016 | Industry News
OneSpot, a content marketing platform, has launched OneSpot Insights, a content tool that the company states can help users better analyze content consumption to optimize production and sourcing. Offered within the company’s Content Sequencing platform, the tool...
