by Brian Anderson | Nov 9, 2016 | Blog
As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year. In preparation for our upcoming...
by Klaudia Tirico | Nov 8, 2016 | Industry News
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of...
by Klaudia Tirico | Nov 7, 2016 | Solution Spotlight
Full Circle Response Management is a marketing performance measurement solution that can provide users intelligence for both response-based and account-based marketing. The solution includes ABM reporting that shows funnel metrics and attributes revenue...
by Klaudia Tirico | Nov 7, 2016 | Industry News
Social123, a global B2B DaaS software provider, announced it is now operating under a new name — Synthio — in an effort to move away from merely providing data. In tandem with the name change, it has released a new contact data management solution, dubbed SynthCenter....
by Jessica Hawthorne-Castro, Hawthorne Direct | Nov 4, 2016 | Demanding Views
With the prevalence of second-screening and the fragmented multichannel landscape, marketers are struggling to pair audiences with both the perfect device and time. Companies are demanding concrete metrics and ROI, and CMOs are no longer willing to take gambles on...
by Brian Anderson | Nov 4, 2016 | Industry News
Merkle, a data-driven marketing agency, announced it has acquired Axis41, a web and app development agency, to reinforce its customer experience management offerings. The company also said the acquisition will strengthen its partnership with Adobe and enhance its...
by Klaudia Tirico | Nov 3, 2016 | Industry News
Demand generation platform provider Metadata has partnered with HG Data, a competitive intelligence technology company, to enhance its demand gen platform. Metadata’s demand automation platform generates and targets qualified prospects, the company said, using...
by Brian Anderson | Nov 2, 2016 | Industry News
Avention, a provider of marketing and sales data and intelligence, has launched new integrations and dashboards for its OneSource platform that are designed to enhance its data management capabilities. The company said that the new OneSource Open...
by Klaudia Tirico | Nov 2, 2016 | Industry News
No matter what industry they’re in, B2B small business owners have a few things in common: limited time and resources, relatively small budgets and a desire to self-educate on the fly. When it comes to marketing to small businesses, it’s important for...
by Brian Anderson | Nov 1, 2016 | Industry News
Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant Acxiom , to enable customers of both companies to better measure marketing performance. The partnership allows its customers to use its...
by Alicia Fiorletta, Content4Demand | Nov 1, 2016 | Blog
* This article originally appeared on Content4Demand. * Sometimes the best way to bring your content marketing and demand gen strategy to the next level is to take cues and best practices from your peers. Make no mistake, your peers don’t just represent your...
by Klaudia Tirico | Oct 31, 2016 | Industry News
Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer a suite of resources to help marketers use Customer Data Platforms (CDP) to build a unified customer view, the company said. The...
