by Klaudia Tirico | Oct 25, 2016 | Industry News
Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering. Visual IQ said the addition of Refined Labs’ analytics technology will enhance its...
by Klaudia Tirico | Oct 25, 2016 | Blog
As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays...
by Klaudia Tirico | Oct 25, 2016 | Solution Spotlight
LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research...
by Klaudia Tirico | Oct 24, 2016 | Industry News
Content and SEO intelligence platform Conductor has launched Insight Stream, a solution designed to help marketers manage content and SEO strategy. The solution provides relevant business insights leveraged from web crawling, competitive intelligence data, web...
by Justin Gray, LeadMD | Oct 21, 2016 | Demanding Views
The term Account-Based Marketing doesn’t take it far enough for my liking. Just the mere presence of the word marketing might make your sales team feel like they’re absolved of any labor in the process of driving engagement (they can be literal like that...
by Klaudia Tirico | Oct 21, 2016 | Industry News
Invoca, a call monitoring technology company, has launched Voice Marketing Cloud, a solution it says can connect insights from voice conversations to the rest of the customer journey by bringing a full suite of marketing automation capabilities to phone calls. It...
by Klaudia Tirico | Oct 20, 2016 | Industry News
Wipro Limited, an IT services company, announced that it has agreed to acquire global cloud services company Appirio for $500 million. Appirio is known as a systems integrator that helps customers run Salesforce and Workday software. Wipro will consolidate its...
by Klaudia Tirico | Oct 19, 2016 | Industry News
The Wall Street Journal reported that Salesforce had eyes on acquiring more than a dozen public companies, according to a recently leaked internal presentation for its board members. The confidential May 2016 presentation, titled: M&A Target Review, was found...
by Brian Anderson | Oct 19, 2016 | Blog
Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution...
by Klaudia Tirico | Oct 18, 2016 | Industry News
Infogroup Media Solutions, the business and consumer multichannel marketing data division of parent Infogroup, has launched IMS Business Genetics to extend its data offerings for B2B marketers, according to the company. Infogroup Media Solutions said Business Genetics...
by Brian Anderson | Oct 18, 2016 | Case Studies
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement within its partner channel, as well as grow relationships with newly added partners from a recent acquisition. The Challenge In 2014, IBM...
by Brian Anderson | Oct 17, 2016 | Industry News
Data-driven marketing agency Stirista unveiled a new Google Chrome browser extension that it said will enable B2B marketing and sales professionals to collect verified contact information from prospects’ LinkedIn profiles. The solution, named Scout, aims to...
