by Klaudia Tirico | Oct 17, 2016 | Solution Spotlight
Quark’s Content Automation Platform is designed to help marketers create, manage and share content by migrating organizations from document management to creating reusable content components. FEATURES/FUNCTIONALITY The platform consists of a central content...
by Brian Anderson | Oct 14, 2016 | Industry News
Measuring marketing performance continues to be a big hurdle for most organizations, according to new research conducted by the marketing automation consultancy LeadMD. The research shows that only 18% say that they are able to track leads through the funnel from...
by Doug Sechrist, Infusionsoft | Oct 14, 2016 | Demanding Views
As a B2B marketer, my mission is to drive revenue. This mission is one that I’ve been privileged to take on time and time again to multiply the customer base at several of the top enterprise software companies on this planet. From early days at Eloqua to Five9...
by Klaudia Tirico | Oct 13, 2016 | Industry News
Content curation software provider Curata announced it has developed a content marketing platform designed to enable marketers to plan, manage and measure content’s impact throughout the marketing and sales funnel. Called Curata CMP, the solution blends...
by Brian Anderson | Oct 12, 2016 | Industry News
InsideView announced it has launched a Microsoft-branded version of its market intelligence platform that enables sales reps to locate and leverage data, insights and connections within Microsoft Dynamics 365. The new version of the platform, Insights 4.0, also...
by Carol Krol | Oct 12, 2016 | Blog
I attended Dreamforce last week, Salesforce’s annual marketer takeover of the city of San Francisco, and I know two things: Like many of my colleagues in the industry, I’m playing catch-up this week with emails, projects and customer requests; and...
by Olivia LaBarre | Oct 12, 2016 | Industry News
The B2B buyer’s journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed for Demand Gen Report’s 2016 B2B Buyer’s Survey said their purchasing cycles have increased somewhat since last year. That’s because there...
by Klaudia Tirico | Oct 11, 2016 | Industry News
Marketing automation software provider Act-On Software has launched a new product bundle to complement Microsoft Dynamics CRM, Power BI and Microsoft Outlook. The company said the bundle will help front-office departments deliver more intelligent customer engagement...
by Klaudia Tirico | Oct 10, 2016 | Industry News
Bloomberg Media is launching a B2B marketing services group in an effort to diversify beyond media such as TV, radio, magazine publishing and digital properties, according to The Wall Street Journal. The group will work closely with Kinection, the company’s...
by Klaudia Tirico | Oct 10, 2016 | Solution Spotlight
Blitzen is a demand generation solution that can help B2B marketers track prospective buyers and capture website visitors’ attention through personalized and interactive content. Features/Functionality Key features of the solution include: Interactive...
by Abhishek Kashyap, Mariana | Oct 7, 2016 | Demanding Views
How many of your new marketing leads are in target accounts your sales reps care about? Leading companies have started to embrace account-based marketing (ABM) strategies, but their implementations often resemble account-based sales, with marketers struggling to...
by Brian Anderson | Oct 7, 2016 | Industry News
Content marketing solution provider Contently launched Contently Live, a customizable content hub that the company said can help drive business results in areas such as lead generation, buyer engagement and revenue. Contently Live leverages content marketing metrics...
