by Klaudia Tirico | Oct 5, 2016 | Industry News
Sales enablement solutions provider Brainshark has launched the Brainshark Integration Engine, a tool that the company said will help customers use existing applications and workflows to improve sales content creation and operations. According to Brainshark, the...
by Carol Krol | Oct 5, 2016 | Industry News
Image Source: Instagram Artificial intelligence (AI) and machine learning are by far the biggest innovations — and topics of discussion — for marketers at Salesforce’s Dreamforce 2016 Conference in San Francisco this week. Salesforce, which just debuted its...
by Klaudia Tirico | Oct 4, 2016 | Blog
Whether you’re looking to implement a new content marketing strategy, or want to switch gears from traditional demand generation and deploy an account-based marketing program within your team, you’ve got to say the magic word to your C-Suite: “Please!”...
by Brian Anderson | Oct 4, 2016 | Industry News
Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock. Unveiled prior to the...
by Olivia LaBarre | Oct 3, 2016 | Industry News
Demandbase has unveiled DemandGraph, a business graph driven by artificial intelligence that now powers the account-based marketing technology provider’s solutions. DemandGraph captures and monitors business behavior and relationships across businesses...
by Klaudia Tirico | Oct 3, 2016 | Solution Spotlight
The latest version of Five9’s Virtual Contact Center (VCC) modernizes the contact center so businesses can deliver a personalized and proactive omnichannel experience, meeting the demands of today’s digital buyer. FEATURES/FUNCTIONALITY This version of the...
by Brian Anderson | Sep 30, 2016 | Industry News
ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers to share marketing plays and provide users resources to improve their ABM initiatives. Called Playbase, the community will offer more than...
by Kevin Joyce, The Pedowitz Group | Sep 30, 2016 | Demanding Views
What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping in the top and revenue popping out the bottom, your vision is distorted. This image clearly underestimates marketing’s influence on the sales funnel:...
by Brian Anderson | Sep 29, 2016 | Industry News
Full Circle Insights, a provider of marketing measurement solutions, unveiled a new ABM reporting package within its Response Management solution. The company said the new reporting tool enables users to customize reports and dashboards within the Response Management...
by Klaudia Tirico | Sep 28, 2016 | Industry News
Content marketing is getting better by the year, according to The Content Marketing Institute. The organization released its seventh annual research report with MarketingProfs, titled: B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America,...
by Brian Anderson | Sep 28, 2016 | Blog
Whether it’s clear as day or buried deep down in your buyer’s subconscious, one thing is for certain: your actions influenced him (or her) to buy. This influence is happening every day within the B2B marketplace, but only the most progressive of B2B...
by Brian Anderson | Sep 28, 2016 | Industry News
Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance...
