by Kevin Joyce, The Pedowitz Group | Sep 30, 2016 | Demanding Views
What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping in the top and revenue popping out the bottom, your vision is distorted. This image clearly underestimates marketing’s influence on the sales funnel:...
by Brian Anderson | Sep 29, 2016 | Industry News
Full Circle Insights, a provider of marketing measurement solutions, unveiled a new ABM reporting package within its Response Management solution. The company said the new reporting tool enables users to customize reports and dashboards within the Response Management...
by Klaudia Tirico | Sep 28, 2016 | Industry News
Content marketing is getting better by the year, according to The Content Marketing Institute. The organization released its seventh annual research report with MarketingProfs, titled: B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America,...
by Brian Anderson | Sep 28, 2016 | Blog
Whether it’s clear as day or buried deep down in your buyer’s subconscious, one thing is for certain: your actions influenced him (or her) to buy. This influence is happening every day within the B2B marketplace, but only the most progressive of B2B...
by Brian Anderson | Sep 28, 2016 | Industry News
Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance...
by Klaudia Tirico | Sep 27, 2016 | Case Studies
Sales and marketing technology provider LeadGenius helps companies connect with decision-makers through automated emails. After experiencing some setbacks with third-party software, the company turned to Nylas, an email application for sales professionals, to help...
by Klaudia Tirico | Sep 27, 2016 | Industry News
YesPath has introduced a new sales product within its Account-Based Marketing (ABM) Platform. YesPath for Sales enables account-based selling, helping sales teams engage with known prospects using personalized apps that guide prospects to useful content, the company...
by Klaudia Tirico | Sep 26, 2016 | Solution Spotlight
Delivra is an email marketing software platform that offers an easy-to-use, drag-and-drop editor to customize content and marketing automation capabilities. This allows users to strategically plot out entire email drip campaigns, according to the company....
by Olivia LaBarre | Sep 26, 2016 | Industry News
Adobe Systems and Microsoft have entered a partnership to deliver Adobe’s cloud services — including Marketing Cloud, Creative Cloud and Document Cloud — on Microsoft’s global cloud and data platform, Azure. Microsoft has also made Adobe a “preferred...
by Olivia LaBarre | Sep 23, 2016 | Industry News
Salesforce and technology giant Cisco have partnered to develop communication and collaboration solutions that they said will simplify the user experience and help their customers be more productive. Specifically, the companies plan to unite Cisco’s...
by Katherine Kostereva, bpm'online | Sep 23, 2016 | Demanding Views
As CRMs become more advanced and new technologies, such as chat bots or the Internet of Things (IoT), grow in popularity, there is an underestimated advantage to having an agile and intelligent CRM to help businesses achieve process changes and positive marketing...
by Olivia LaBarre | Sep 22, 2016 | Industry News
Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics....
