by Klaudia Tirico | Sep 5, 2016 | Solution Spotlight
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media’s overall...
by Brian Anderson | Sep 2, 2016 | Industry News
Influencer marketing platform Insightpool unveiled new capabilities to its platform that will help its clients better identify and engage with social influencers by uncovering social conversations and individuals that are relevant in their industry, according to the...
by Travis Kaufman, Leadspace | Sep 2, 2016 | Demanding Views
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B crowd tries to learn a few tricks from their consumer-facing colleagues, they find that many B2C tactics are better suited to selling candy bars than copying...
by Brian Anderson | Sep 1, 2016 | Industry News
Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign...
by Brian Anderson | Aug 31, 2016 | Industry News
Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will provide users with actionable reporting tools to quantify their marketing ROI by connecting data across all of the user’s...
by Olivia LaBarre | Aug 30, 2016 | Blog
Industry experts gathered in New York City recently for LeadsCon, and the B2B track touched on many areas of B2B marketing, including ABM and automation. Sessions showcased what marketers are doing right — but also explored what they may be doing wrong. Two...
by Klaudia Tirico | Aug 30, 2016 | Industry News
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but they’re unable to do it at an optimal speed, according to a new study from Forrester Consulting and Visual IQ. The report noted that...
by Olivia LaBarre | Aug 29, 2016 | Industry News
B2B research and advisory firm SiriusDecisions has partnered with Manhattanville School of Business to offer a B-to-B Digital Marketing Certification course. The course was created by faculty at the Manhattanville School of Business and B2B marketing experts at...
by Charles Whiteman, MotionPoint | Aug 29, 2016 | Demanding Views
Thanks to skyrocketing internet adoption rates around the world, more companies than ever are expanding into global markets through online channels. Unfortunately, many of them are learning that a one-size-fits-all marketing approach often doesn’t fit at all....
by Klaudia Tirico | Aug 26, 2016 | Solution Spotlight
InSight by Sales Leads is a customized B2B prospecting solution that can help sales teams eliminate the need for researching leads and accelerate their sales process with targeted contact data and relevant company insights. The tool analyzes, procures and organizes...
by Brian Anderson | Aug 26, 2016 | Industry News
In his recent cover story interview with Forbes, Salesforce CEO Marc Benioff unveiled a sneak peek at the company’s most recent project: Salesforce Einstein. Benioff noted via Twitter that this project is the first comprehensive artificial intelligence (AI)...
by Brian Anderson | Aug 25, 2016 | Industry News
Act-On Software unveiled updates to its Agency Partner Program, including a new agency dashboard, referral commission structure and custom content offerings. The company said the updates are intended to help promote thought leadership and business development within...
