by Brian Anderson | Sep 7, 2016 | Industry News
Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the company states, enables users to incorporate predictive and behavioral lead scores into their business intelligence solution. This can provide users...
by Olivia LaBarre | Sep 7, 2016 | Industry News
Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies. Current customers can...
by Olivia LaBarre | Sep 7, 2016 | Blog
Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for Demand Gen Report’s 2016 Content Preferences Survey. But what other trends will we see in the industry this year? I was able to track down some industry leaders to...
by Klaudia Tirico | Sep 7, 2016 | Industry News
When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to measure, such as click-through rates on email campaigns or the number of followers on social media, but these metrics don’t dive into the impact...
by Klaudia Tirico | Sep 6, 2016 | Financial News
Demand generation platform provider Metadata has raised $2 million in seed funding. According to Metadata, the funding will accelerate the growth and scaling of its sales, marketing and product development efforts. Additionally, the capital will help it expand its...
by Klaudia Tirico | Sep 5, 2016 | Solution Spotlight
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media’s overall...
by Brian Anderson | Sep 2, 2016 | Industry News
Influencer marketing platform Insightpool unveiled new capabilities to its platform that will help its clients better identify and engage with social influencers by uncovering social conversations and individuals that are relevant in their industry, according to the...
by Travis Kaufman, Leadspace | Sep 2, 2016 | Demanding Views
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B crowd tries to learn a few tricks from their consumer-facing colleagues, they find that many B2C tactics are better suited to selling candy bars than copying...
by Brian Anderson | Sep 1, 2016 | Industry News
Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign...
by Brian Anderson | Aug 31, 2016 | Industry News
Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will provide users with actionable reporting tools to quantify their marketing ROI by connecting data across all of the user’s...
by Olivia LaBarre | Aug 30, 2016 | Blog
Industry experts gathered in New York City recently for LeadsCon, and the B2B track touched on many areas of B2B marketing, including ABM and automation. Sessions showcased what marketers are doing right — but also explored what they may be doing wrong. Two...
by Klaudia Tirico | Aug 30, 2016 | Industry News
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but they’re unable to do it at an optimal speed, according to a new study from Forrester Consulting and Visual IQ. The report noted that...
