by Kelly Lindenau | Jun 11, 2024 | Blog
It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI) and go-to-market (GTM) initiatives. As such, the B2B Marketing Exchange East will feature a Pam Didner double feature on day one, as the B2B marketing...
by Demand Gen Report Team | Jun 11, 2024 | Solution Spotlight
Reclaim.ai is an AI calendar app designed to automatically schedule meetings, tasks, habits and breaks around a user’s existing calendar. The company also issues quarterly productivity trend reports on key industry topics to highlight how teams are optimizing their...
by Kelly Lindenau | Jun 10, 2024 | Industry News
B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis.” The survey report — published by buyer intelligence platform...
by Parth Mukherjee, Mindtickle | Jun 7, 2024 | Demanding Views
One key to sales is building strong customer relationships and, while one would expect this to translate directly into an increased focus customer experiences (CX), studies have shown a major disconnect between sellers and the experience. Despite 73% of customers now...
by Demand Gen Report Team | Jun 6, 2024 | Industry News
Zingly.ai generated $10 million in seed funding to launch its collaborative customer experience platform, which seeks to combine generative AI, digital interactions and telephony to help businesses accelerate revenue and build last customer relationships. Zingly is a...
by Demand Gen Report Team | Jun 5, 2024 | Industry News
Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address long-standing personalization challenges for digital marketers, which reportedly include an over-reliance on IT, generic AI content and...
by Kelly Lindenau | Jun 5, 2024 | Industry News
Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed that only a minority of marketing teams are actively utilizing AI to enhance their functions. These findings were uncovered in “AI In B2B Marketing: Lessons From...
by Kelly Lindenau | Jun 4, 2024 | Industry News
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic marketing and community-based insights, according to “Unveiling Gen Z: What They...
by Demand Gen Report Team | Jun 4, 2024 | Solution Spotlight
Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, and its team includes revenue marketing strategists, content marketers and marketing technologists. Solution...
by Andrew Kirkcaldy, Content Guardian | May 31, 2024 | Demanding Views
Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by 2030, up to 99% of internet content will be at least partially created by AI. That’s a...
by Demand Gen Report Team | May 29, 2024 | Industry News
AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats to help launch high-impact ad unit...
by Demand Gen Report Team | May 29, 2024 | Industry News
Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble CRM’s existing capabilities, which reportedly help simplify...
