by Demand Gen Report Team | Jul 15, 2016 | Blog
Successful B2B marketers are able to maximize the shelf life of their content — oftentimes turning a single piece of content into multiple assets to fuel marketing campaigns. Magnetic did just that by formulating a research report designed to gauge how retailers are...
by Brian Anderson | Jul 15, 2016 | Industry News
PebblePost, a programmatic direct mail solution provider, launched its real-time analytics platform designed to provide users with insight into how their direct mail marketing campaigns are impacting prospects’ purchase decisions. The new solution enables users...
by Jeffrey Finch, Choozle | Jul 15, 2016 | Demanding Views
Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability...
by Audrey Goodson Kingo | Jul 14, 2016 | Industry News
Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic. The integration is designed to provide marketers with comprehensive customer insights by combining Tapad’s cross-screen data and...
by Brian Anderson | Jul 13, 2016 | Industry News
Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester...
by Brian Anderson | Jul 13, 2016 | Case Studies
Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot to help the company execute reactivation campaigns with cold leads for its multiple franchises throughout North America. Challenge: Valpak, which...
by Audrey Goodson Kingo | Jul 12, 2016 | Blog
July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month, dedicated to helping marketers maximize their sales funnel from top to bottom. In addition to hosting two weeks of webinars covering everything from account-based marketing to...
by Klaudia Tirico | Jul 12, 2016 | Industry News
Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts. The solution features comprehensive webinar analytics in four key areas of...
by Klaudia Tirico | Jul 12, 2016 | Solution Spotlight
For customer-facing teams looking to capture, retain and measure audience engagement, Vidyard Engage is a suite of tools designed to help users incorporate video content into email sent from Gmail and Outlook. The solution can also provide intelligence regarding who...
by Carol Krol | Jul 11, 2016 | Industry News
eBay announced it has agreed to acquire SalesPredict, an Israel-based predictive analytics company. SalesPredict is eBay’s latest acquisition intended to support its artificial intelligence, machine learning and data science efforts. Financial terms of the deal...
by Klaudia Tirico | Jul 11, 2016 | Industry News
Digital marketing solutions provider MultiView has released VisitorView, a data analytics solution for B2B companies that was previously only available to MultiView programmatic advertising customers. The solution is designed to show what companies make up a...
by Brian Anderson | Jul 8, 2016 | Industry News
The Interactive Advertising Bureau’s Data Center of Excellence has unveiled its IAB Data Maturity Model, a benchmarking system designed to help brands, agencies and data technology vendors identify the overall quality of company and client data. The IAB said the...
