by Audrey Goodson Kingo | Jul 12, 2016 | Blog
July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month, dedicated to helping marketers maximize their sales funnel from top to bottom. In addition to hosting two weeks of webinars covering everything from account-based marketing to...
by Klaudia Tirico | Jul 12, 2016 | Industry News
Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts. The solution features comprehensive webinar analytics in four key areas of...
by Klaudia Tirico | Jul 12, 2016 | Solution Spotlight
For customer-facing teams looking to capture, retain and measure audience engagement, Vidyard Engage is a suite of tools designed to help users incorporate video content into email sent from Gmail and Outlook. The solution can also provide intelligence regarding who...
by Carol Krol | Jul 11, 2016 | Industry News
eBay announced it has agreed to acquire SalesPredict, an Israel-based predictive analytics company. SalesPredict is eBay’s latest acquisition intended to support its artificial intelligence, machine learning and data science efforts. Financial terms of the deal...
by Klaudia Tirico | Jul 11, 2016 | Industry News
Digital marketing solutions provider MultiView has released VisitorView, a data analytics solution for B2B companies that was previously only available to MultiView programmatic advertising customers. The solution is designed to show what companies make up a...
by Brian Anderson | Jul 8, 2016 | Industry News
The Interactive Advertising Bureau’s Data Center of Excellence has unveiled its IAB Data Maturity Model, a benchmarking system designed to help brands, agencies and data technology vendors identify the overall quality of company and client data. The IAB said the...
by Sonjoy Ganguly, Madison Logic | Jul 8, 2016 | Demanding Views
Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized letters and collateral pieces to send to those targets as “door...
by Audrey Goodson Kingo | Jul 7, 2016 | Industry News
Leadpages, a landing page and lead generation platform, has acquired three-year-old marketing automation company Drip for an undisclosed amount. The acquisition will add product, engineering and customer success staff to the Leadpages team, including Drip CEO Rob...
by Audrey Goodson Kingo | Jul 6, 2016 | Industry News
Microsoft announced plans to release two new solutions this fall designed to provide its customers with enterprise-ready, cloud-based business apps. The first, Microsoft Dynamics 365, combines the company’s current CRM and ERP cloud solutions into one service,...
by Brian Anderson | Jul 6, 2016 | Blog, Industry News
With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes of Salesforce to offer businesses a connected community and technology stack. However, thought leaders in the space are hesitant to call the...
by Brian Anderson | Jul 6, 2016 | Industry News
While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel approach — fueled by data analytics and new interactive content formats...
by Audrey Goodson Kingo | Jul 6, 2016 | Industry News
With more than 150 million daily active users, it’s safe to say Snapchat has outgrown its reputation as a messaging app for Millennials. The five-year-old social media platform surpassed Twitter’s number of daily active users, and has seen a sharp spike in...
