by Audrey Goodson Kingo | Jul 5, 2016 | Industry News
Salesforce and Microsoft teamed up to announce the release of Lightning for Outlook, a plug-in designed to help sales reps and marketers. With the integration, Salesforce and Outlook users will no longer have to toggle back and forth between the CRM and email provider...
by Klaudia Tirico | Jul 5, 2016 | Solution Spotlight
MultiView’s Persona Targeting solution is designed to enable B2B companies to place digital display ads in front of a highly defined target audience during the early stages of the buying journey. With this form of programmatic advertising, customized creative...
by Audrey Goodson Kingo | Jul 1, 2016 | Industry News
E-commerce platform SalesOptimize announced the launch of its B2B sales lead generation search engine for companies selling their products or services to e-commerce merchants. The solution’s web-crawler technology is designed to gather data on more than 1.7...
by Bruno Van Hecke, North Plains Systems | Jul 1, 2016 | Demanding Views
For the last twenty years, innovators in the Digital Asset Management (DAM) industry have been connecting the dots to solve the challenges of creating, managing and distributing an ever-increasing amount of content to fuel the content marketing machine. Initially, the...
by Klaudia Tirico | Jun 30, 2016 | Industry News
RingLead, a data quality solution provider, has launched Unique Web-to-Lead. This new solution is designed to prevent lead duplication, link leads to existing accounts and append firmographic, contact and social data. Unique Web-to-Lead also offers a suite of...
by Brian Anderson | Jun 29, 2016 | Industry News
After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically...
by Audrey Goodson Kingo | Jun 29, 2016 | Industry News
More than 500 B2B professionals are expected to meet in Boston on Aug. 11 for the latest event hosted by #FlipMyFunnel, an account-based marketing (ABM) community founded by Sangram Vajre, Co-Founder and CMO of Terminus. “The #FlipMyFunnel B2B Marketing and Sales...
by Andrew Gaffney | Jun 28, 2016 | Blog
As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought that leads and conventional funnel metrics will become a thing of the past. While it makes sense that companies adopting ABM will shift their attention...
by Klaudia Tirico | Jun 28, 2016 | Case Studies
Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content intended to educate its target account audience on ABM. Challenge: Demandbase wanted to engage with its target...
by Brian Anderson | Jun 28, 2016 | Financial News, Industry News
Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise gamification company Badgeville for $7.5 million in an all-cash deal. Callidus said it intends to integrate Badgeville’s...
by Audrey Goodson Kingo | Jun 27, 2016 | Industry News
Customer service software provider Freshdesk unveiled the launch of Freshsales, a customer relationship management (CRM) solution designed for sales reps working in high-velocity environments. The solution will offer a number of integrated capabilities, including:...
by Klaudia Tirico | Jun 27, 2016 | Solution Spotlight
Return Path’s Email Optimization Platform is designed to give marketers new levels of insight to solve deliverability issues and improve email campaign performance. Features of this release include a Mission Control dashboard, ESP Connect and a new...
