by Klaudia Tirico | Jun 22, 2016 | Industry News
Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony, a machine learning and visual processing technology, and has partnered with video marketing platform Innovid to provide data analytics and tools to...
by Carol Krol | Jun 22, 2016 | Blog
As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales person is going through a major transition. Both marketing and sales teams need to adapt their approach, and that will require new skills and new tools....
by Klaudia Tirico | Jun 22, 2016 | Industry News
As B2B companies continue to invest more and more resources, time and energy into content, many are starting to realize that they’ve got to understand their own content first, including how it is working for them. B2B companies such as New Pig are finding value...
by Brian Anderson | Jun 21, 2016 | Industry News
Salesforce Pardot has announced the general availability of Engagement Studio, the company’s nurture automation tool designed to build and visualize personalized buyer journeys and ultimately enhance lead nurturing capabilities. Unveiled at Salesforce...
by Kevin Akeroyd, Oracle Marketing Cloud | Jun 21, 2016 | Demanding Views
Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about...
by Brian Anderson | Jun 20, 2016 | Industry News
Interact, an interactive content platform, launched a new application on the Oracle Marketing AppCloud designed to provide users with interactive content formats such as quizzes, assessments and giveaways. The company said the app was designed to help B2B marketers...
by Klaudia Tirico | Jun 20, 2016 | Solution Spotlight
Brainshark for Coaching is designed to help sales managers hone their reps’ knowledge and skills quickly and easily — enabling reps to perfect their pitches, increase productivity and close more deals. It is available as a standalone solution or integrated with...
by Brian Anderson | Jun 17, 2016 | Industry News
Azalead, an account-based marketing (ABM) software provider, has integrated with Microsoft Dynamics CRM. The integration enables B2B marketing and sales teams to increase alignment on target accounts to enhance ad targeting and nurturing capabilities. The integration...
by Audrey Goodson Kingo | Jun 16, 2016 | Industry News
Cloud-based customer training platform Skilljar has integrated with Pardot, positioning companies to automate customer training and onboarding activities while also providing the right tools to engage and nurture their customers with more personalized content....
by Klaudia Tirico | Jun 15, 2016 | Industry News
Video marketing platform Vidyard has launched a new suite of tools to extend its video capabilities to sales, support, customer success and other teams beyond marketing. Vidyard Engage enables customer-facing teams to access, record and send video content directly...
by Audrey Goodson Kingo | Jun 15, 2016 | Industry News
For many of today’s B2B marketers, success is no longer measured by generating leads at the top of the funnel. Increasingly, marketing execs are responsible for creating campaigns that lead directly to revenue — a shift being propelled by advances in multi-touch...
by Audrey Goodson Kingo | Jun 15, 2016 | Case Studies
Computer manufacturing giant HP leveraged SalesPredict’s predictive capabilities to improve its lead and account scoring efforts. Challenge: The sales team for medium and large printers within HP’s Indigo and Inkjet Press Solutions division was struggling...
