by Erik Matlick, Bombora | Jun 24, 2016 | Demanding Views
B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing journey. But there are problems. A major challenge is aligning all...
by Audrey Goodson Kingo | Jun 24, 2016 | Industry News
Today’s B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely. That dichotomy is particularly true when it comes to purchasing technology solutions: As most B2B companies’ tech stacks continue to expand,...
by Audrey Goodson Kingo | Jun 23, 2016 | Industry News
Marketing automation provider SharpSpring announced the launch of a landing page builder and blog builder. The capabilities will enable users to use existing lead data captured in SharpSpring and build pages and emails that adapt to visitors by displaying different...
by Klaudia Tirico | Jun 22, 2016 | Industry News
Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony, a machine learning and visual processing technology, and has partnered with video marketing platform Innovid to provide data analytics and tools to...
by Carol Krol | Jun 22, 2016 | Blog
As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales person is going through a major transition. Both marketing and sales teams need to adapt their approach, and that will require new skills and new tools....
by Klaudia Tirico | Jun 22, 2016 | Industry News
As B2B companies continue to invest more and more resources, time and energy into content, many are starting to realize that they’ve got to understand their own content first, including how it is working for them. B2B companies such as New Pig are finding value...
by Brian Anderson | Jun 21, 2016 | Industry News
Salesforce Pardot has announced the general availability of Engagement Studio, the company’s nurture automation tool designed to build and visualize personalized buyer journeys and ultimately enhance lead nurturing capabilities. Unveiled at Salesforce...
by Kevin Akeroyd, Oracle Marketing Cloud | Jun 21, 2016 | Demanding Views
Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about...
by Brian Anderson | Jun 20, 2016 | Industry News
Interact, an interactive content platform, launched a new application on the Oracle Marketing AppCloud designed to provide users with interactive content formats such as quizzes, assessments and giveaways. The company said the app was designed to help B2B marketers...
by Klaudia Tirico | Jun 20, 2016 | Solution Spotlight
Brainshark for Coaching is designed to help sales managers hone their reps’ knowledge and skills quickly and easily — enabling reps to perfect their pitches, increase productivity and close more deals. It is available as a standalone solution or integrated with...
by Brian Anderson | Jun 17, 2016 | Industry News
Azalead, an account-based marketing (ABM) software provider, has integrated with Microsoft Dynamics CRM. The integration enables B2B marketing and sales teams to increase alignment on target accounts to enhance ad targeting and nurturing capabilities. The integration...
by Audrey Goodson Kingo | Jun 16, 2016 | Industry News
Cloud-based customer training platform Skilljar has integrated with Pardot, positioning companies to automate customer training and onboarding activities while also providing the right tools to engage and nurture their customers with more personalized content....
