by Audrey Goodson Kingo | Jun 15, 2016 | Case Studies
Computer manufacturing giant HP leveraged SalesPredict’s predictive capabilities to improve its lead and account scoring efforts. Challenge: The sales team for medium and large printers within HP’s Indigo and Inkjet Press Solutions division was struggling...
by Andrew Gaffney | Jun 14, 2016 | Blog
As CMOs get more active in analyzing revenue, one of the common steps is evaluating their Total Addressable Market (TAM) and determining if there are segments that represent underserved opportunities. I’ve spoken to some CMOs who have enlisted big consulting...
by Brian Anderson | Jun 14, 2016 | Industry News
Recent findings from a study conducted by Openprise, a data automation solution provider, show that there is disparity in how data skills are valued within B2B organizations. While more than a third of respondents (34%) state that gaps in data skills are a top...
by Klaudia Tirico | Jun 13, 2016 | Solution Spotlight
Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to make marketing spend decisions by measuring their campaigns’ performance and impact on revenue — all inside Salesforce....
by Brian Anderson | Jun 13, 2016 | Industry News
Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2 billion. The acquisition combines Microsoft’s professional cloud capabilities with LinkedIn’s extensive professional network to enable B2B sales...
by Kevin Bobowski, Act-On Software | Jun 10, 2016 | Demanding Views
For years, it was demand generation that drove us — delivering marketers the leads, conversions and opportunities that won us praise from our superiors, that nudged our top line forward. A high-risk, high-reward vehicle that powered our businesses and proved our...
by Klaudia Tirico | Jun 10, 2016 | Industry News
Data analytics software company Alteryx has expanded its self-service analytics capabilities for Salesforce Wave Analytics, and has updated read/write capabilities across the entire Salesforce Customer Success Platform. The company said the new update will enable...
by Klaudia Tirico | Jun 9, 2016 | Industry News
Email marketing agency BrightWave has announced an expanded partnership with Oracle to provide its clients with services and solutions on the Oracle Marketing Cloud. BrightWave specializes in email marketing and eCRM programs and will provide that expertise to Oracle...
by Klaudia Tirico | Jun 8, 2016 | Industry News
#FlipMyFunnel, a community of B2B marketing and sales practitioners founded by Terminus CMO Sangram Vajre, has unveiled the Account-Based Marketing (ABM) University. The online program is designed to educate B2B marketers on ABM fundamentals and best practices that...
by Brian Anderson | Jun 8, 2016 | Blog
As the traditional sales funnel begins to lose its effectiveness with today’s buyers, B2B marketers are learning to “flip their funnel” by focusing on customer experience to identify prospective buyers, expand their reach into target accounts and...
by Klaudia Tirico | Jun 7, 2016 | Industry News
RedHorse, a CRM suite for small and medium-sized businesses, has launched new marketing automation capabilities. The RedHorse platform has been integrated with email delivery service MailGun, which is designed to feed data on user responses to the RedHorse SQL...
by Carol Krol | Jun 7, 2016 | Industry News
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their roles in the next three to five years, according to an Association of National Advertisers (ANA)/Business Marketing Association (BMA) study...
