by Audrey Goodson Kingo | Apr 26, 2016 | Industry News
Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology...
by Andrew Gaffney | Apr 26, 2016 | Blog
As I made my plans for Oracle’s Modern Marketing Experience event in Las Vegas this week, it dawned on me that it has been about five years since Eloqua started using the term to describe the transformation of marketing practices in the digital era. Over the...
by Klaudia Tirico | Apr 25, 2016 | Solution Spotlight
Folloze is a buyer engagement platform designed to amplify marketing’s impact on revenue and enable sales to communicate with the right prospects. FEATURES/FUNCTIONALITY The Folloze platform allows users to: Create buying experiences presented as packages or...
by Klaudia Tirico | Apr 25, 2016 | Industry News
Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and prioritize which deals are most likely to close. Infer also announced...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the company’s automation functionality to areas beyond demand generation, including influencer relations, customer retention and...
by An Interview With Jim D'Arcangelo, SVP of Marketing, Booker Software | Apr 22, 2016 | Blog
Editor’s Note: Welcome to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years. Stay tuned for future installments where we dive deeply into what makes killer content. Effective B2B marketing...
by Colby Fazio, The Pedowitz Group | Apr 22, 2016 | Demanding Views
Account-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new. Sales teams have been strategically focused on a handful of high-value targets for decades, primarily in silos, with careful planning...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
Business software review website GetApp announced its rankings of the top marketing automation solutions for small and mid-size business owners in Q2 2016. The winner is HubSpot, with Infusionsoft and Salesforce Marketing Cloud coming in second and third place,...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance. Prior to the update, the platform aimed to tie individual leads to...
by Carol Krol | Apr 21, 2016 | Industry News
Demandbase announced they have launched the ABM Leadership Alliance, a group of ABM-focused technology and data vendors. The consortium consists of experts from companies including Bizible, Demandbase, Get Smart Content, LookBookHQ, Optimizely, Oracle Marketing Cloud...
by Brian Anderson | Apr 20, 2016 | Blog
(Image Courtesy of Paul Vogelzang) Like possibly many people in the B2B marketplace, I was excited when I received my copy of Dan Lyons’ book Disrupted: My Misadventure in the Start-Up Bubble. The look-behind-the-curtain of one of the biggest players...
by The Demand Gen Report Edit Team | Apr 20, 2016 | Industry News
B2B buying habits are adapting and evolving at a rapid rate thanks to the growth of technology and information at the buyer’s disposal. To accommodate this behavior, B2B organizations need to continuously optimize their campaigns to meet buyer expectations. That...
