by Brian Anderson | Apr 8, 2016 | Industry News
To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized, two-way conversations, according to research conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo. The study shows that a...
by Klaudia Tirico | Apr 7, 2016 | Industry News
Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track online buyer behavior. The open API positions end users with the ability to connect their native systems to InsightBASE’s...
by Klaudia Tirico | Apr 7, 2016 | Industry News
Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company plans to use the financing to continue developing its offerings after seeing a 700% increase in growth in 2015. Mintigo’s cloud-based software...
by Brian Anderson | Apr 6, 2016 | Blog
[View the story “The #B2Bbuzz: Metrics, Targeting & Messaging Are Key Challenges For Campaign Optimization” on Storify]
by Klaudia Tirico | Apr 6, 2016 | Industry News
Social media platforms have become a common source for B2B marketers to engage with their client base and potential prospects, as well as share content. Some companies, such as IBM, MongoDB and PR Newswire, are taking it a step further, leveraging employee advocates...
by Klaudia Tirico | Apr 5, 2016 | Industry News
Salesforce has acquired MetaMind, a startup company that focuses on using natural language and image recognition technology in artificial intelligence. The announcement was made in a blog post written by MetaMind CEO Richard Socher, but financial details were not...
by Klaudia Tirico | Apr 5, 2016 | Solution Spotlight
ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads. FEATURES/FUNCTIONALITY ion interactive’s software platform lays a foundation of data strategy, integrations,...
by Amit Varshneya, Madison Logic | Apr 5, 2016 | Demanding Views
Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on...
by Klaudia Tirico | Apr 4, 2016 | Industry News
EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration positions sales and marketing teams to prioritize existing prospects and identify net-new leads through predictive marketing....
by Klaudia Tirico | Apr 1, 2016 | Financial News
Invoca, a call analytics platform provider, announced it has raised $30 million in funding. The company indicated it will use the funding to help companies measure analytics on mobile calls, a growing channel within B2B organizations. Morgan Stanley Alternative...
by Brian Anderson | Mar 31, 2016 | Industry News
IBM announced it will acquire cloud consulting and implementation services provider Bluewolf, known as one of Salesforce’s top strategic partners. Financial details for the acquisition were not disclosed, but Re/Code reported the deal at about $200 million,...
by Brian Anderson | Mar 31, 2016 | Industry News
Content syndication and lead generation services provider NetLine Corporation announced revenue increased 32% compared with 2014 in its fiscal year 2015 results. The company said it also had a 70% client retention rate for the year. Netline attributes the growth to...
