ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads.
FEATURES/FUNCTIONALITY
ion interactive’s software platform lays a foundation of data strategy, integrations, brand standards, responsive design and usability norms, aiming to reduce the complexity, cost and calendar time of producing content.
The solution enables the creation of all types of interactive content in a single platform, such as interactive infographics, eBooks, quizzes and solution builders.
TARGETED USERS
Buyers include CMOs and managers in content marketing, demand generation, lead generation, sales enablement and digital marketing.
COMPATIBLITY
Ion interactive’s content platform includes more than 40 standard integrations in an open architecture, enabling data flow within virtually any marketing technology stack. Native integrations include Oracle, Eloqua, Marketo, Salesforce and Demandbase.
DELIVERY/PRICING MODELS
ion interactive is a SaaS platform with optional services programs. Customers subscribe to the platform for $3,000 per month and add services, ranging from creative help to full-service managed programs. Services start at $3,000 per month in addition to the platform.
CURRENT CLIENTS/USERS
ion interactive’s clients include: Anthem, Dell, DHL, Dun & Bradstreet, eHealth, Fiserv, General Mills, HP, InfusionSoft, Iron Mountain. Kabam, NetApp, Nielsen, Paychex, Polycom, Salesforce, Symantec and UBM.
COMPETITIVE POSITIONING
By centralizing integrations, responsive design, usability, data strategy and flow, and brand standards, ion interactive helps organizations deploy experiences with less resources. ion’s approach decentralizes production of interactive content experiences by keeping the foundational complexities out of the day-to-day creative.
