by Klaudia Tirico | Mar 25, 2016 | Industry News
Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35) are a valuable demographic in B2B sales and marketing. A recent study from Sacunas, a B2B marketing agency, revealed that 73% of Millennials are involved in some...
by Klaudia Tirico | Mar 24, 2016 | Industry News
While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content...
by Tequia Burt, Contributing Writer | Mar 23, 2016 | Industry News
Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now...
by Carol Krol | Mar 23, 2016 | Blog
Marketers face an ever-expanding array of available technology and a need to harness it to improve their work. As a result, they are beginning to borrow from the software developer playbook, according to Scott Brinker, editor of chiefmartec.com and founder and CTO...
by Klaudia Tirico | Mar 23, 2016 | Industry News
Account-based marketing (ABM) company Demandbase has partnered with Integrate, an outbound demand generation company, to expand its ABM offering and provide marketers with an automated process to capture leads. Through the partnership, Demandbase will be able to use...
by Klaudia Tirico | Mar 22, 2016 | Financial News, Industry News
Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the...
by Micheline Nijmeh, LiveHive | Mar 22, 2016 | Demanding Views
B2B buyers genuinely value good content and increasingly depend on content in making purchase decisions. In fact, in a 2015 Content Preferences Survey, Demand Gen Report found that roughly two-thirds of buyers (67%) rely more on content to make purchasing decisions...
by Klaudia Tirico | Mar 22, 2016 | Industry News
San Francisco-based start-up YesPath, a company founded by two ex-Salesforce execs, announced its first product: an account-based marketing (ABM) tool powered by artificial intelligence. SaaS-based YesPath tracks a sales team’s target accounts, turning data into...
by Klaudia Tirico | Mar 21, 2016 | Industry News
Predictive sales and marketing platform Infer Inc. has released the Net-New Builder, an extension of the company’s Profile Management platform that features new predictive demand generation capabilities to help marketers identify net-new leads. Infer Profile...
by Brian Anderson | Mar 21, 2016 | Industry News
The number of technology vendors that provide platforms and tools for marketers has exploded in the past 12 months to an estimated 3,500 companies total, according to Scott Brinker, Publisher of chiefmartech.com, who announced the new tally and accompanying...
by Klaudia Tirico | Mar 21, 2016 | Solution Spotlight
Uberflip is designed to help create, manage and optimize content experiences to help marketers accomplish their goals, whether that is lead generation or brand engagement. FEATURES/FUNCTIONALITY Uberflip creates Content Hubs, which can be used for resource centers,...
by Brian Anderson | Mar 18, 2016 | Industry News
LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing relevant content to a target audience where the buyer has control of what they consume. Demand Gen Report’s 2015 B2B...
