by Klaudia Tirico | Mar 22, 2016 | Industry News
San Francisco-based start-up YesPath, a company founded by two ex-Salesforce execs, announced its first product: an account-based marketing (ABM) tool powered by artificial intelligence. SaaS-based YesPath tracks a sales team’s target accounts, turning data into...
by Klaudia Tirico | Mar 21, 2016 | Industry News
Predictive sales and marketing platform Infer Inc. has released the Net-New Builder, an extension of the company’s Profile Management platform that features new predictive demand generation capabilities to help marketers identify net-new leads. Infer Profile...
by Brian Anderson | Mar 21, 2016 | Industry News
The number of technology vendors that provide platforms and tools for marketers has exploded in the past 12 months to an estimated 3,500 companies total, according to Scott Brinker, Publisher of chiefmartech.com, who announced the new tally and accompanying...
by Klaudia Tirico | Mar 21, 2016 | Solution Spotlight
Uberflip is designed to help create, manage and optimize content experiences to help marketers accomplish their goals, whether that is lead generation or brand engagement. FEATURES/FUNCTIONALITY Uberflip creates Content Hubs, which can be used for resource centers,...
by Brian Anderson | Mar 18, 2016 | Industry News
LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing relevant content to a target audience where the buyer has control of what they consume. Demand Gen Report’s 2015 B2B...
by Klaudia Tirico | Mar 18, 2016 | Industry News
Data technology company True Influence has partnered with Bombora, an intent and demographic data provider, positioning the company’s InsightBASE platform to monitor and curate behavioral data and enhance B2B marketing campaigns. Through the partnership, both...
by Klaudia Tirico | Mar 17, 2016 | Industry News
Online conferencing and webinar services company ReadyTalk has integrated with marketing automation software platform Act-On Software. The partnership gives ReadyTalk automated processes to help collect and analyze buyer engagement data. This can potentially help...
by Klaudia Tirico | Mar 16, 2016 | Industry News
Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities designed to pull account-level information during the scoring process and implement it into existing CRM and MAP...
by Carol Krol | Mar 16, 2016 | Industry News
Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring out how best to...
by Klaudia Tirico | Mar 16, 2016 | Financial News, Industry News
Account-based marketing company Terminus has raised $7.5 million in funding. The round of funding, led by Edison Partners, will allow the company to accelerate product development and expand its workforce. Ryan Ziegler, General Partner at Edison Partners, joins the...
by Brian Anderson | Mar 16, 2016 | Blog
Photo Credit: Joseph Sohm / Shutterstock.com You don’t have to be following the 2016 Presidential Primaries in the U.S. to know that things are getting rather heated for both parties. Oftentimes candidates resort to screaming over one...
by Klaudia Tirico | Mar 15, 2016 | Solution Spotlight
The Captora marketing platform is designed to target and launch top-of-funnel campaigns at scale, while also enhancing campaigns across search, advertising and social channels. FEATURES/FUNCTIONALITY The platform comes with crawling technology designed to analyze...
