by Klaudia Tirico | Mar 8, 2016 | Industry News
Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive video technology provider Rapt Media, and an overwhelming majority (94%) believe that content technology is necessary to...
by Brian Anderson | Mar 7, 2016 | Industry News
Microsoft announced the launch of a “spring wave” of Microsoft Dynamics CRM 2016 software in Q2 of 2016. The new release will focus on integrating two of the company’s recent acquisitions: FieldOne, a field service management solutions provider, and Adxstudio, a...
by Klaudia Tirico | Mar 4, 2016 | Industry News
Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization’s digital advertising fails to meet their expectations. The survey, issued in conjunction with Wakefield Research, polled 500 B2B marketers at...
by Klaudia Tirico | Mar 3, 2016 | Industry News
After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch of Account Targeting, a solution designed to running account-based marketing (ABM) campaigns through the LinkedIn platform. The new...
by Brian Anderson | Mar 2, 2016 | Blog
[View the story “The #B2Bbuzz: Credibility Will Lead Your Content To Victory” on Storify]
by Kim Zimmermann | Mar 2, 2016 | Industry News
Search Engine Optimization (SEO) remains a key element of a successful content marketing strategy, but today’s approach has to focus on answering buyers’ questions as they conduct research at various stages of the buying cycle. Buyers also need to use SEO...
by Klaudia Tirico | Mar 2, 2016 | Industry News
ON24, a webinar platform provider, announced its revenue has increased 70% year-over-year in 2015, crediting its SaaS-based webinar product portfolio as a top performer. The company also launched ON24 Demand last month, a content distribution platform designed to help...
by Pete Gracey, QuotaFactory | Mar 1, 2016 | Demanding Views
The reality is that nothing is ever stationary in B2B prospecting. If sales teams stick to the same model year after year, they’ll lose. Conversely, if they abandon everything they’ve done to make things calculable thus far, they will also likely fail....
by Brian Anderson | Mar 1, 2016 | Solution Spotlight
RedPoint’s Convergent Marketing Platform is a customer engagement solution designed to execute data-driven, cross-channel campaigns throughout the customer lifecycle. With centralized operational control, RedPoint’s solution aims to provide consistent...
by Klaudia Tirico | Mar 1, 2016 | Industry News
Mariana, debuted its new B2B demand generation platform today, designed to leverage artificial intelligence (AI) to recruit buyers before identifying a personalized sales approach. The company also recently received $2 million in funding led by Bruce Taragin, Managing...
by Brian Anderson | Feb 29, 2016 | Industry News
Agile CRM, a sales and marketing automation solutions provider, has unveiled a new integration with Skype that enables customers to use Skype’s video and voice calling services directly within the CRM dashboard. The company said users will be able to track Skype...
by Brian Anderson | Feb 26, 2016 | Industry News
True Influence, a data-driven marketing technology company, announced continued company growth and expansion, doubling its revenue year-over-year since 2012. The growth of the company throughout 2015 can be attributed to the launch of InsightBASE, which was unveiled...
