by Brian Anderson | Feb 24, 2016 | Solution Spotlight
KnowledgeTree is a sales enablement tool designed to predict and measure the impact of marketing content on sales. The solution intends to proactively present effective content to reps through Salesforce and via email. FEATURES/FUNCTIONALITY KnowledgeTree measures the...
by Jeff Freund, Akoonu | Feb 23, 2016 | Demanding Views
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead generation across all companies to lead generation and ongoing nurturing specifically to a named set of accounts that the sales team is also...
by Klaudia Tirico | Feb 23, 2016 | Industry News
Sales engagement platform provider LiveHive, has integrated Microsoft Dynamics CRM to accelerate prospecting and qualification processes with a single, unified platform. The integration positions sales organizations with direct access to buyer-side engagement...
by Brian Anderson | Feb 22, 2016 | Industry News
SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data for B2B marketers. The partnership gives Cintell customers access within its SmartPersona platform to Bombora’s co-op of...
by Klaudia Tirico | Feb 22, 2016 | Industry News
Lystics, a personalized-marketing technology provider, has launched a Content Affinity Engine, that it said will help marketers determine which content is performing well and which customers it appeals to. The Lystics Content Affinity Engine is a web-based product...
by Klaudia Tirico | Feb 19, 2016 | Industry News
Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount. The acquisition will give Contently access to the Docalytics Insight Engine, a tracking and analytics software, which...
by Klaudia Tirico | Feb 18, 2016 | Industry News
A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016...
by Demand Gen Report Team | Feb 18, 2016 | Industry News
The 2016 B2B Content2Conversion Conference and Demand Gen Summit in Scottsdale, AZ, hosted more than 700 B2B marketing executives with three days of content marketing and demand generation learning and insight. During the closing keynote, attendees were provided a...
by Kim Zimmermann | Feb 18, 2016 | Industry News
An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey by Corporate Visions. But are those insights being used to just excite buyers, or incite them to make changes in their approach to...
by Kim Zimmermann | Feb 17, 2016 | Industry News
Many B2B marketers are focused on addressing the pain points of their customers, and one way to better understand the challenges of B2B organizations is to delve into the issues that the customers of their customers are facing. “I’m a big proponent of looking at...
by Brian Anderson | Feb 17, 2016 | Industry News
According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today’s B2B marketers need to align their content messaging to accurate buyer personas, positioning their company to provide a...
by Brian Anderson | Feb 17, 2016 | Industry News
Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee. The acquisition positions Merkle to enhance its offerings within the European market. The acquisition comes shortly after...
