by Alicia Fiorletta, Content4Demand | Feb 16, 2016 | Blog
(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from around the world weigh in on current events through Twitter. Breaking news is mined from Instagram posts, tweets...
by Vin Turk, Madison Logic | Feb 16, 2016 | Demanding Views
Traditionally, B2B publishers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT, sales, engineering and account management, among others. It typically is inefficient and wasteful. While it’s true that...
by Brian Anderson | Feb 15, 2016 | Solution Spotlight
OneSource DataVision from Avention is a tool designed to help centralize, analyze and visualize customer and prospect data from multiple internal and external data sources. Features/Functionality OneSource DataVision intends to make up-to-date customer and prospect...
by Klaudia Tirico | Feb 12, 2016 | Financial News
Marketo announced its fourth quarter and full year 2015 results, noting a 40% increase in year-over-year revenue to $209.9 million. Revenue spiked to $58.3 million during the fourth quarter, a 38% increase compared to Q4 2014. The company currently serves more than...
by Klaudia Tirico | Feb 11, 2016 | Industry News
Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to...
by Brian Anderson | Feb 10, 2016 | Industry News
Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts. One emerging trend that has emerged out of the increased synergy...
by Carol Krol | Feb 10, 2016 | Blog
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B buying decisions and social media expands their impact. As a result, marketers are increasingly interested in developing programs that engage buyers to...
by Carol Krol | Feb 9, 2016 | Industry News
Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to develop programs that engage buyers to provide feedback that will shape their products and services. With social media, mobile access, and the steady move to...
by Brian Anderson | Feb 9, 2016 | Industry News
Madison Logic, a digital brand and demand generation solution provider, announced that it has seen a 72% year-over-year increase in revenue. The company attributes its growth to its new account-based marketing offering, which it unveiled in May. To continue the...
by Brian Anderson | Feb 8, 2016 | Solution Spotlight
Siftrock is a reply email management platform designed to mine data from automated and human responses to marketing emails. This data can then be integrated with marketing automation platforms to drive ROI through new leads and real-time alerts. Features/Functions The...
by Kim Zimmermann | Feb 8, 2016 | Blog
At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such as incorporating video into email. As B2B marketers ourselves, we take the best practices that we share with our readers and put...
by Klaudia Tirico | Feb 8, 2016 | Industry News
Email marketing service provider StreamSend Email Marketing has introduced a platform that positions marketers to schedule emails based on subscribers’ website views and other online behavior. Called StreamSend Insights, the tool is designed to help marketers...
