by Carol Krol | Feb 9, 2016 | Industry News
Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to develop programs that engage buyers to provide feedback that will shape their products and services. With social media, mobile access, and the steady move to...
by Brian Anderson | Feb 9, 2016 | Industry News
Madison Logic, a digital brand and demand generation solution provider, announced that it has seen a 72% year-over-year increase in revenue. The company attributes its growth to its new account-based marketing offering, which it unveiled in May. To continue the...
by Brian Anderson | Feb 8, 2016 | Solution Spotlight
Siftrock is a reply email management platform designed to mine data from automated and human responses to marketing emails. This data can then be integrated with marketing automation platforms to drive ROI through new leads and real-time alerts. Features/Functions The...
by Kim Zimmermann | Feb 8, 2016 | Blog
At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such as incorporating video into email. As B2B marketers ourselves, we take the best practices that we share with our readers and put...
by Klaudia Tirico | Feb 8, 2016 | Industry News
Email marketing service provider StreamSend Email Marketing has introduced a platform that positions marketers to schedule emails based on subscribers’ website views and other online behavior. Called StreamSend Insights, the tool is designed to help marketers...
by Emily Wingrove, Social123 | Feb 5, 2016 | Demanding Views
Human-to-human (H2H) isn’t a wildly new concept — it was created by Bryan Kramer in 2014. However, it’s only now becoming an emerging theme in the B2B space, and since the day I dug into what H2H is really all about, my thoughts about marketing have...
by Brian Anderson | Feb 5, 2016 | Industry News
BrightFunnel, a marketing attribution solution provider, unveiled its ABM Analytics offering designed to give B2B marketers the ability to measure their ABM initiatives in the context of all their marketing efforts to optimize overall campaign effectiveness. The...
by Carol Krol | Feb 5, 2016 | Industry News
LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost...
by Brian Anderson | Feb 4, 2016 | Industry News
SharpSpring, a cloud-based marketing technology provider, reported a 200% year-over-year increase in its user base. About 3,000 businesses currently use the company’s services. Since launching its marketing automation platform in 2014, SharpSpring was positioned...
by Carol Krol | Feb 3, 2016 | Industry News
The lack of alignment between sales and marketing is an age-old problem that is often lamented, yet rarely solved. A new survey report, conducted by Demand Gen Report and sponsored by InsideView, shows the lack of alignment is actually becoming a bigger problem today...
by Klaudia Tirico | Feb 3, 2016 | Industry News
Salesforce has unveiled its spring and summer releases, which are designed to improve relationships between marketers and their customers. The software company has added more than 300 capabilities across the Salesforce Customer Success Platform in an effort to create...
by Brian Anderson | Feb 2, 2016 | Solution Spotlight
ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content. Features/Functions Delivered through interactive newsletters, blogs, social and...
