by Brian Anderson | Jan 28, 2016 | Industry News
Content marketing platform ScribbleLive announced it has acquired Visually, a B2B content creation platform, for an undisclosed sum. ScribbleLive said the acquisition combines the solutions to leverage data science during the content creation process for targeting and...
by Brian Anderson | Jan 27, 2016 | Solution Spotlight
BrightInfo positions inbound marketers to target audiences with personalized content throughout the buyer journey and across multiple channels to increase engagement and boost conversion rates. Features/Functions BrightInfo continually analyzes visitor intent and...
by Mike Burton, Bombora | Jan 26, 2016 | Demanding Views
With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors with relevant content can turn a marketer’s website into a lead machine and ultimately further marketing’s transformation...
by Brian Anderson | Jan 26, 2016 | Financial News
Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led by Battery Ventures. The investment will be used to enhance the platform’s video analytics capabilities and provide greater customer insight for B2B...
by Andrew Gaffney | Jan 26, 2016 | Blog
Experimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions....
by Brian Anderson | Jan 25, 2016 | Industry News
Almost two-thirds (65%) of marketing teams don’t have a marketing automation platform (MAP), according to recent findings in a study conducted by Openprise — a data automation solution provider. The inaugural MarTech Data Report is based on responses from more...
by Demand Gen Report Team | Jan 22, 2016 | Industry News
Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen...
by Brian Anderson | Jan 21, 2016 | Industry News
Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect’s contact information from online content and company websites. LiveClip intends to help sales teams: Save time and resources...
by Carol Krol | Jan 20, 2016 | Industry News
Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other...
by Kim Zimmermann | Jan 20, 2016 | Industry News
The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. While most experts aren’t predicting the total elimination of B2B field sales reps, leading organizations such as Cox...
by Brian Anderson | Jan 19, 2016 | Solution Spotlight
Social123’s contact data management solution positions B2B marketers to append their contact records with social data to enable deeper segmentation, enhanced personalization and targeting. Features/Functions Using the social data provided by Social123, contact...
by Demand Gen Report Team | Jan 19, 2016 | Industry News
In his upcoming presentation at the B2B Content2Conversion conference, Jim D’Arcangelo, SVP of Marketing at service commerce platform provider Booker, will be discussing the next generation content-driven demand gen during his presentation. Demand Gen Report,...
