BrightInfo Offers Content Targeting Tools

Published: January 27, 2016

BrightInfo placeitBrightInfo positions inbound marketers to target audiences with personalized content throughout the buyer journey and across multiple channels to increase engagement and boost conversion rates.


BrightInfo continually analyzes visitor intent and website content to display the best matches for each visitor and engage them with relevant content overlays. In addition, native ads display marketing content alongside related articles on professional publications and on social media news feeds.

Targeted Users

The solution is designed for demand generation managers, online marketing directors and VPs of Marketing at B2B companies, which rely on content marketing to grow their business.


BrightInfo has native integrations and connectors to the leading marketing automation platforms. Salesforce integration is schedule for Q1 2016.

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BrightInfo is served as a SaaS solution, with monthly subscriptions starting at $199.

Current Clients

Some of BrightInfo’s clients include Cisco, Morningstar, HubSpot, AmeriFirst, Act-On and Radware.

Competitive Positioning

BrightInfo’s real-time personalization is fully automated, so no manual rule setting is required. The solution provides unique content analytics, accelerating growth with content personalization.

Contact Info

65 Yigaal Alon Street
Tel Aviv, Israel

Tagged with:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series