by Brian Anderson | Dec 28, 2015 | Industry News
Seismic, a sales enablement solution provider, launched its marketing suite designed to help B2B marketers produce quality content for sales reps that can be leveraged to close more deals. The tools position marketers to analyze how sales teams are using their...
by Brian Anderson | Dec 24, 2015 | Industry News
Nearly half (45%) of B2B companies do not have programs in place to help their sales reps articulate value to prospects in the latter stage of the buying funnel in order to close more profitable deals, according to new research from Corporate Visions. The study...
by Brian Anderson | Dec 23, 2015 | Industry News
B2B account-based marketing (ABM) software provider Terminus has partnered with Dun & Bradstreet in a deal that provides Terminus users with additional B2B data and insights to enhance their ABM initiatives in targeting and messaging. “ABM is changing the...
by Demand Gen Report Team | Dec 22, 2015 | Industry News
B2B marketers are buying into the growing trend of data-driven marketing, investing in tools and workforce to leverage large data sets and enhance a variety of aspects within their marketing initiatives. In addition, the continuing evolution of marketing technology...
by Brian Anderson | Dec 22, 2015 | Solution Spotlight
Brainshark Sales Accelerator is a sales enablement platform designed to provide centrally accessible solutions for sales onboarding, ongoing training, prospecting, coaching, content development and live presentation delivery. Features/Functions The Sales Accelerator...
by By Shari Johnston, Radius | Dec 21, 2015 | Demanding Views
Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive...
by Brian Anderson | Dec 21, 2015 | Industry News
Webinar-based marketing solutions provider ON24 hosted 60,000 live webinars on its platform in 2015, a 50% increase from the previous year. The news comes shortly after ON24 unveiled new mobile features, enhanced analytics and a new design for both audience and...
by Brian Anderson | Dec 18, 2015 | Industry News
Jeremy Skule, CMO of Nasdaq, has signed on to keynote the 2016 B2B Content2Conversion Conference in Scottsdale, Ariz. which is hosted by Demand Gen Report. Skule is a 15-year veteran of the B2B industry, helping bring of global brand building experience to our Nasdaq...
by Brian Anderson | Dec 18, 2015 | Industry News
Social media management solution provider Buffer acquired Respondly, a social media customer service and brand monitoring tool. The acquisition positions Buffer to move into the customer service market — an area where social media has been growing in prominence within...
by Kim Zimmermann | Dec 18, 2015 | Industry News
Full Circle Insights announced $4.7 million in Series B funding that is intended to help the company expand its sales and marketing initiatives and develop new products and services. Aligned Partners led the round with participation from Salesforce Ventures. “We have...
by Brian Anderson | Dec 17, 2015 | Industry News
True Influence, a data-driven technology company, has launched the InsightBASE platform, a tool designed to curate online behavioral signals to help marketers engage prospects before they present themselves as a potential customer. InsightBASE aims to monitor online...
by Carol Krol | Dec 16, 2015 | Industry News
The promise of predictive lead scoring for B2B marketers is huge: marrying customer behavioral data with additional predictive insight to zero in on only the very best leads. Using data modeling rather than guesswork to drive marketing programs is incredibly appealing...
