by Kim Zimmermann | Nov 25, 2015 | Industry News
Zaptitude, a cloud-based referral platform, announced an integration with HubSpot that is designed to help B2B marketers manage and measure customer referral programs. The news follows recently announced integrations with Marketo and Salesforce. The vendor’s...
by Brian Anderson | Nov 24, 2015 | Financial News
Predictive marketing platform provider SalesPredict announced that the company has seen 14-times increase in revenue compared to the previous year. The revenue growth positions the company to expand its employee base and grow its share of the B2B predictive analytics...
by Brian Anderson | Nov 24, 2015 | Solution Spotlight
DivvyHQ is a cloud-based content planning and production workflow tool designed to help marketers and content producers execute complex content-centric marketing initiatives while also improving organization. Features/Functions The solution combines web-based...
by By Scott Vaughan, Integrate | Nov 23, 2015 | Demanding Views
Account-based marketing (ABM) is making its way into B2B marketing planning sessions and beginning to show up as a “must-have” item for 2016. A long-established, originally sales-based strategy, ABM calls for marketers to focus on decision-makers within specifically...
by Kim Zimmermann | Nov 23, 2015 | Industry News
According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they are measured on the amount of revenue generated from their marketing and lead generation campaigns. However, a majority of those surveyed report that their...
by DGR Edit Team | Nov 20, 2015 | Industry News
Thursday’s Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations are enhancing the way they incorporate webinars within their marketing initiatives — leveraging data and insights to meet...
by Brian Anderson | Nov 19, 2015 | Industry News
Content engagement platform LookBookHQ added Paul Teshima to its Board of Directors and announced several new hires. Dwayne Walker recently joined the company as CFO and Elle Woulfe, formerly of Lattice Engines, was named VP of Marketing. While at Eloqua, Teshima led...
by DGR Edit Team | Nov 19, 2015 | Industry News
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on the role data plays in driving demand and enhancing content marketing initiatives within B2B organizations. The session Using Predictive Analytics in 2016 To...
by Brian Anderson | Nov 19, 2015 | Industry News
Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools. New interactive...
by Carol Krol | Nov 18, 2015 | Industry News
Sales and marketing are not aligned within most organizations, and it has been a common pain point for a very long time. However, that awareness has not prompted a sea change among marketers; it’s a complex issue to solve with several factors at play....
by DGR Edit Team | Nov 18, 2015 | Industry News
The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily, the sessions focused on how data uncovers key prospects and helps align cross-channel messaging to maximize campaign success. Identifying your...
by Kim Zimmermann | Nov 18, 2015 | Industry News
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing Cloud to predict the next best steps in the customer journey. “The nurture journey can sometimes be an Achilles’ heel for...
