by Brian Anderson | Oct 5, 2015 | Industry News
Get Smart Content, a website personalization platform provider, has integrated with Marketo in a move designed to expand the company’s reach and enable Marketo users to incorporate personalized messaging into their nurture campaigns. The integration intends to...
by Brian Anderson | Oct 2, 2015 | Industry News
Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to better understand where their content is being published, who is...
by Kim Zimmermann | Oct 1, 2015 | Industry News
The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents to Account-Based Marketing Adoption, a new survey from Demandbase and research firm Demand Metric. The results from the benchmark report...
by Brian Anderson | Sep 30, 2015 | Industry News
A study conducted by Forrester Research highlights that predictive analytics users are twice as likely to perform well in key business metrics compared to those who use traditional analytics. Specifically, 83% of B2B companies leveraging predictive analytics see...
by Brian Anderson | Sep 30, 2015 | Solution Spotlight
Inboundli is a content curation software platform designed to help B2B marketers engage their target audiences by discovering and publishing relevant content. Features/Functions The solution intends to reduce the time and resources required to launch a personalized...
by Brian Anderson | Sep 29, 2015 | Industry News
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. Nearly half of both marketing (46%) and sales (43%) respondents noted that leads are “extremely”...
by Christopher Lester, Emma | Sep 28, 2015 | Demanding Views
Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content — all from a single email. That makes dynamic content the ever-adapting chameleon of the marketing world; It changes itself based on...
by Kim Zimmermann | Sep 28, 2015 | Industry News
Vidyard unveiled Vidyard for Sales, a video selling solution designed to help B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers. Vidyard for Sales can be used as a standalone application or as a native...
by Brian Anderson | Sep 25, 2015 | Industry News
Adobe Analytics launched Analysis Workspace, a solution designed to help users at all levels analyze, interpret and share data throughout the organization. Available to all Adobe Analytics customers, Analysis Workspace is designed after Adobe’s Photoshop product...
by Brian Anderson | Sep 24, 2015 | Industry News
Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company’s brand awareness, demand generation and global marketing integration...
by Brian Anderson | Sep 23, 2015 | Demanding Views
Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000...
by Brian Anderson | Sep 22, 2015 | Solution Spotlight
Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content. Features/Functions The solution positions sales teams to use the most relevant...
