by Brian Anderson | Sep 2, 2015 | Industry News
The majority of CMOs (57%) say their budgets will increase over the next two to three years, and they are shifting their spending to advocacy and customer retention efforts from more traditional tactics, according to new research from The CMO Club. The report,...
by Steve Scafidi | Sep 2, 2015 | Industry News
While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success by involving marketing teams in their social selling initiatives to help drive content messaging and enhance account-based marketing (ABM)...
by Steve Scafidi | Sep 1, 2015 | Solution Spotlight
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into marketing efforts. Features/Functions The solution provide a single-dashboard view of the performance of affiliate marketing programs....
by Dave Rigotti, Bizible | Sep 1, 2015 | Demanding Views
Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing. This...
by Kim Zimmermann | Sep 1, 2015 | Financial News
Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as...
by Brian Anderson | Sep 1, 2015 | Industry News
Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics. Among the new features is Slide Cast, a tool that positions sales reps to share content...
by Brian Anderson | Aug 31, 2015 | Industry News
A recent study conducted by Constant Contact highlighted that personalized email campaigns to smaller segments can lift email rates by roughly 150%. The study analyzed approximately 100 billion emails sent by Constant Contact users between 2014 and 2015. Findings show...
by Kim Zimmermann | Aug 28, 2015 | Industry News
Industry veteran Joe Chernov, who departed HubSpot amidst allegations of ethics violations, has been named VP of Marketing of InsightSquared, a sales analytics company. Chernov will lead the InsightSquared marketing department in driving brand awareness and global...
by Brian Anderson | Aug 28, 2015 | Industry News
N3, a B2B sales execution and demand generation company, has partnered with EverString, a predictive analytics platform provider, to offer predictive sales development options for current and prospective clients. The partnership positions N3’s clients to...
by Brian Anderson | Aug 27, 2015 | Financial News
Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand’s platform, which is designed to boost content personalization...
by Steve Scafidi | Aug 26, 2015 | Solution Spotlight
Validar is a B2B event marketing solution designed to automatically track attendees and score leads at events while managing, categorizing and importing leads from offline sources. Features/Functions Validar’s Lead Import for AppExchange positions users to...
by Carol Krol | Aug 25, 2015 | Industry News
Salesforce unveiled the Salesforce Lightning Experience for Sales Cloud, an extension of its Salesforce1 platform designed to enable salespeople to build their own pipelines and drive their own campaigns in an easy-to-use interface. The company also said its Sales...
