by Brian Anderson | Aug 14, 2015 | Industry News
Magento, an eBay Enterprise company and E-commerce platform provider, unveiled its B2B program designed to bring a more consumer-like approach to the B2B buying process. The Magento Enterprise Edition positions users to engage prospective buyers throughout their...
by Brian Anderson | Aug 13, 2015 | Industry News
Evergage, a real-time personalization solutions provider, launched a new recommendations tool designed to suggest relevant content and products based on a prospect’s behavior on the company website. Available through the company’s personalization platform,...
by Carol Krol | Aug 12, 2015 | Industry News
B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing heavily to get up to speed this year. They still have a long road ahead, but early wins by progressive marketers are garnering major attention...
by Steve Scafidi | Aug 11, 2015 | Solution Spotlight
Walker is a customer intelligence technology and consulting firm offering solutions designed to help B2B marketers achieve their business objectives through predictive analytics, surveys and consultation. FEATURES/FUNCTIONS The company’s CX platform positions...
by Brian Anderson | Aug 11, 2015 | Industry News
Unmetric, a social media analytics startup, launched a competitive intelligence mobile application designed to provide B2B marketers with real-time insights into competitors’ social media activities. The app, named Sense, is offered separately from...
by Angela Zener, Radius | Aug 10, 2015 | Demanding Views
The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With...
by Brian Anderson | Aug 10, 2015 | Industry News
SurveyMonkey, an online survey and data insights platform provider, has acquired TechValidate, a marketing content automation solution, for an undisclosed fee. The acquisition positions SurveyMonkey to expand its B2B offerings by enabling users to create content from...
by Brian Anderson | Aug 7, 2015 | Industry News
While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83% of respondents said they were receptive to outreach from vendors if the interactions were relevant and contextual. The study, Selling to the Information...
by Steve Scafidi | Aug 6, 2015 | Industry News
Brainshark, a sales enablement solutions provider, launched new analytics capabilities as part of its Sales Accelerator platform. The updates to the Sales Accelerator platform position sales teams to gain insight into how current clients engaged with content during...
by Steve Scafidi | Aug 5, 2015 | Industry News
Salesforce launched its integration with Instagram, positioning marketers to engage with customers on Instagram across its suite of Marketing Cloud products. The tools involved in the integration are Social.com for managing and advertising campaigns, Active Audiences...
by Brian Anderson | Aug 4, 2015 | Industry News
A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital to their brand’s messaging. However, only 27% of senior marketing executives are able to organize and manage their visual content across the company’s...
by Steve Scafidi | Aug 3, 2015 | Solution Spotlight
Tribridge PSA is a cloud-based application designed to help professional services companies manage and automate their clients’ entire customer lifecycle. Features/Functions The solution aims to combine customer relationship management, professional services...
