by Brian Anderson | Apr 23, 2015 | Industry News
When it comes to marketing activities such as email frequency, program design, reporting, landing pages and data hygiene, marketing automation users score a “C.” That was the conclusion of the Spear Marketing Group’s State Of Marketing Automation...
by Brian Anderson, Associate Editor | Apr 22, 2015 | Industry News
Buyer personas have been a staple of B2B marketing for a number of years. But many B2B marketers lack a formal process for developing personas, and they are still relying on hunches about their target customers rather than data. As a result, a vast majority (83%) of...
by Brian Anderson | Apr 22, 2015 | Demanding Views
By Paul Mandeville, QuickPivot Despite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts. While B2C companies and products...
by Brian Anderson | Apr 21, 2015 | Solution Spotlight
Allocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI. Features/Functions The cloud-based solution positions users with a holistic view of their marketing and sales...
by Brian Anderson | Apr 21, 2015 | Industry News
BrightInfo, a content analysis and web site personalization tool, has integrated with HubSpot’s marketing automation platform. The move positions marketers to automatically generate individualized content recommendations for anonymous visitors to their web site...
by Brian Anderson | Apr 20, 2015 | Industry News
Pageflex Inc., a dynamic publishing and multichannel marketing solutions provider, has acquired EarthIntegrate, the provider of a localized marketing automation solution, for an undisclosed fee. The combined solutions position Pageflex to offer a seamless sales and...
by Brian Anderson | Apr 17, 2015 | Industry News
BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer’s funnel. The tool positions users to gain insights into how leads are entering and...
by Brian Anderson | Apr 16, 2015 | Industry News
Autopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 15, 2015 | Industry News
Marketo unveiled an integration with LinkedIn’s Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels. The solution...
by Brian Anderson | Apr 15, 2015 | Industry News
Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo’s Marketing Nation Summit. Here are some highlights of the latest announcements made at the event:...
by Brian Anderson | Apr 15, 2015 | Solution Spotlight
Socialwhirled is a multichannel marketing and advertising campaign platform designed to help align company messaging across social, mobile and digital channels. Features/Functions The platform positions B2B marketers to publish and sync campaigns across multiple...
by Brian Anderson | Apr 14, 2015 | Industry News
New digital marketing, behavioral scoring and event platforms dominated the announcements made during the first day of Marketo’s Marketing Nation Summit. Here are a few highlights from some of the latest news: Captora Launches New Digital Marketing Application...
