by Brian Anderson | May 11, 2015 | Industry News
Medallia, a customer experience management solutions provider, has partnered with Deloitte Consulting in a move designed to provide Deloitte Digital clients with a customer experience solution that can integrate with other services available through its digital...
by Brian Anderson | May 8, 2015 | Industry News
Highspot, a sales enablement platform provider for sales content, unveiled its Content Genomics application to measure content performance. The tools is designed to help marketing and sales teams measure the overall effectiveness of content being used in the sales...
by Brian Anderson | May 7, 2015 | Industry News
A majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming year, according to a recent report from Salesforce analyzing the current state of B2B marketing. Content marketing and marketing automation (66%) are the top...
by Kim Ann Zimmermann, Senior Managing Editor | May 6, 2015 | Industry News
The benefits of sales and marketing alignment have been well documented over the past several years, but many organizations are still not on board. More than half (58%) of respondents rated their sales and marketing operations alignment as “poor,” according to...
by Brian Anderson | May 6, 2015 | Solution Spotlight
Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. Features/Functions The Klipfolio platform is intended to allow users to build their own...
by Brian Anderson | May 5, 2015 | Demanding Views
By Dan McDade, PointClear, LLC One of three predictions I made for 2015 was that nurturing would be the marketing word of the year. Lead nurturing is so powerful you can triple the return on most marketing investments simply by continuing to work certain non-lead...
by Brian Anderson | May 5, 2015 | Industry News
Brightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement. The new features also include a responsive HTML5...
by Brian Anderson | May 4, 2015 | Industry News
Highspot, a sales engagement platform provider, has integrated with the content collaboration platform Box, a move intended to increase marketing and sales alignment and boost sales effectiveness. The integration is designed to allow Highspot users to manage and...
by Brian Anderson | May 1, 2015 | Industry News
As more people weigh in on buying decisions, the B2B sales cycle continues to grow into a prolonged process. Demand Gen Report’s 2014 B2B Buyer Survey shows 34% of respondents stated the number of team members involved in the B2B purchase process increased over...
by Brian Anderson | May 1, 2015 | Industry News
Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and services to enhance customer engagement throughout the buyer’s journey. Announced at the Adobe Summit in London, the partnership includes the...
by Brian Anderson | Apr 30, 2015 | Industry News
More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented programs, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, which was unveiled at Demandbase’s Marketing...
by Brian Anderson | Apr 30, 2015 | Industry News
Cintell, a customer intelligence platform provider, has raised $800,000 in a successful round of financing. The funding is intended to help enhance product development, while also continuing the company’s employee growth. Launched in early 2015, Cintell has...
