by Brian Anderson | Apr 17, 2015 | Industry News
BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer’s funnel. The tool positions users to gain insights into how leads are entering and...
by Brian Anderson | Apr 16, 2015 | Industry News
Autopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 15, 2015 | Industry News
Marketo unveiled an integration with LinkedIn’s Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels. The solution...
by Brian Anderson | Apr 15, 2015 | Industry News
Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo’s Marketing Nation Summit. Here are some highlights of the latest announcements made at the event:...
by Brian Anderson | Apr 15, 2015 | Solution Spotlight
Socialwhirled is a multichannel marketing and advertising campaign platform designed to help align company messaging across social, mobile and digital channels. Features/Functions The platform positions B2B marketers to publish and sync campaigns across multiple...
by Brian Anderson | Apr 14, 2015 | Industry News
New digital marketing, behavioral scoring and event platforms dominated the announcements made during the first day of Marketo’s Marketing Nation Summit. Here are a few highlights from some of the latest news: Captora Launches New Digital Marketing Application...
by Brian Anderson | Apr 14, 2015 | Demanding Views
By Judd Marcello, Smartling To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world. Companies that have customers around the globe — or multilingual customers in...
by Brian Anderson | Apr 13, 2015 | Industry News
InsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted,...
by Brian Anderson | Apr 10, 2015 | Industry News
Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools. Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with...
by Brian Anderson | Apr 9, 2015 | Industry News
ON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform’s analytics into the marketing automation platform to enhance lead qualification and accelerate sales. The integration is intended to boost lead scoring and...
by Brian Anderson, Associate Editor | Apr 8, 2015 | Industry News
Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions. The next big challenge for B2B marketers is to tie social media...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 8, 2015 | Industry News
Citing the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position as VP of Marketing and Co-Founder of Marketo to launch a startup to develop an ABM platform. Miller’s new company, Engagio, has...
