by Brian Anderson | Feb 17, 2015 | Demanding Views
By Erich Flynn, TreeHouse Interactive If you struggle with lead generation, you’re not alone. A recent study on Lead Management and Social Engagement, by research firm CSO Insights, found that poor data quality for both prospects and customers — and the fact...
by Brian Anderson | Feb 17, 2015 | Solution Spotlight
LiveHive is a sales engagement platform that provides real-time insights into a prospect’s interest based on their engagement with digital sales content. Features/Functionality LiveHive offers content-sharing capabilities and real-time analytics, positioning...
by Brian Anderson | Feb 17, 2015 | Industry News
SocialWhirled, a campaign automation platform provider, announced its year-end growth for 2014, highlighting plans to launch a self-service portal for clients in 2015 — designed to edit and manage marketing and advertising campaigns. The company’s suite of tools...
by Brian Anderson | Feb 16, 2015 | Industry News
BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended...
by Brian Anderson | Feb 13, 2015 | Industry News
The majority of sales teams (84%) are misaligned, according to Callidus Software Inc.’s Sales and Marketing Sentiment Survey. The survey asked sales and marketing professionals about their processes and tools, as well as their satisfaction and their current...
by Brian Anderson | Feb 13, 2015 | Industry News
Demand Gen Report has announced the winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns. Winners will be honored at the B2B Content2Conversion Conference (Feb...
by Brian Anderson | Feb 12, 2015 | Industry News
Oceanos, a B2B list intelligence company, announced the release of the Oceanos Cloud Portal, a solution designed to give users real-time data management and access to data cleansing and appending features by directly connecting with their marketing automation...
by Brian Anderson, Associate Editor | Feb 11, 2015 | Industry News
The more than 450 B2B marketers who will be gathering in Scottsdale, AZ next week for the Content2Conversion and Demand Gen Summit events will be getting something of a wake-up call from the top analysts presenting. Despite the increased investments in content...
by Brian Anderson | Feb 11, 2015 | Industry News
Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million. The announcement comes after a busy year for the...
by Brian Anderson | Feb 10, 2015 | Industry News
Compelling content that entertains and educates its target audience can often be more successful than other generic content shared during a campaign. It is crucial that content marketers align with their buyers and bring context to the content that they are providing...
by Brian Anderson | Feb 10, 2015 | Solution Spotlight
ActionGrid, from CRMCulture, is a Salesforce productivity app designed to turn the user’s Salesforce lists into user-friendly grid formats. Features/Functions The tool is designed to help Salesforce users visualize a large quantity of relevant data in a single...
by Brian Anderson | Feb 10, 2015 | Demanding Views
By Tricia Heinrich, Sr. Director, Strategic Communications, ON24 Shakespeare might have asked “to be or not to be,” but the question “to gate, or not to gate” has inspired some heated debates in our halls, as I imagine it has yours. Two schools of somewhat...
