by Brian Anderson | Mar 6, 2015 | Industry News
Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the...
by Brian Anderson | Mar 6, 2015 | Solution Spotlight
MindTouch is a knowledge management solution designed to help companies create web-native content to assist the customer support function. Features/Functions The solution positions customer support teams to offer content that is relevant to the clients’ needs —...
by Brian Anderson | Mar 5, 2015 | Industry News
Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The...
by Brian Anderson | Mar 4, 2015 | Demanding Views
By Kathy Rizzo, TeleNet Marketing Solutions How do you get a higher rate of return on your next teleprospecting campaign? All it may take is a little alignment. If sales teams and teleprospectors are on the same page, you may see more leads converting to the pipeline....
by Brian Anderson | Mar 3, 2015 | Industry News
While 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On...
by Brian Anderson | Mar 2, 2015 | Industry News
Swrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email...
by Brian Anderson | Feb 27, 2015 | Industry News
ZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user’s CRM or...
by Brian Anderson | Feb 26, 2015 | Industry News
While 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies’ sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small...
by Brian Anderson | Feb 25, 2015 | Solution Spotlight
LeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives. Features/Functionality The Account-Based Lead Management Suite is positioned to improve sales productivity, accelerate opportunities,...
by The Demand Gen Report Staff | Feb 25, 2015 | Industry News
During his presentation as part of the Demand Gen Summit track at the B2B Content2Conversion Conference, Jason Hekl — VP and Group Director of SiriusDecisions — described the concept of “small-net fishing,” in which marketers proactively target narrowly defined groups...
by Brian Anderson | Feb 24, 2015 | Demanding Views
By Heidi Lorenzen, CMO, Cloudwords To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting...
by Kim Ann Zimmermann, Senior Managing Editor | Feb 24, 2015 | Industry News
LinkedIn has expanded its Marketing Solutions portfolio with the introduction of LinkedIn Lead Accelerator, a lead generation and nurturing product designed to connect companies to the right professionals with the right content as they make their way through the...
