by Brian Anderson, Associate Editor | Feb 11, 2015 | Industry News
The more than 450 B2B marketers who will be gathering in Scottsdale, AZ next week for the Content2Conversion and Demand Gen Summit events will be getting something of a wake-up call from the top analysts presenting. Despite the increased investments in content...
by Brian Anderson | Feb 11, 2015 | Industry News
Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million. The announcement comes after a busy year for the...
by Brian Anderson | Feb 10, 2015 | Industry News
Compelling content that entertains and educates its target audience can often be more successful than other generic content shared during a campaign. It is crucial that content marketers align with their buyers and bring context to the content that they are providing...
by Brian Anderson | Feb 10, 2015 | Solution Spotlight
ActionGrid, from CRMCulture, is a Salesforce productivity app designed to turn the user’s Salesforce lists into user-friendly grid formats. Features/Functions The tool is designed to help Salesforce users visualize a large quantity of relevant data in a single...
by Brian Anderson | Feb 10, 2015 | Demanding Views
By Tricia Heinrich, Sr. Director, Strategic Communications, ON24 Shakespeare might have asked “to be or not to be,” but the question “to gate, or not to gate” has inspired some heated debates in our halls, as I imagine it has yours. Two schools of somewhat...
by Brian Anderson | Feb 10, 2015 | Industry News
As the way B2B buyer’s research their purchasing decisions continue to adapt and change, B2B marketers continue to manage and operate a content marketing strategy that is not set in stone. This ultimately creates a disconnect between their brand and the...
by Brian Anderson | Feb 9, 2015 | Industry News
Demand generation is a crucial aspect of today’s B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer. At...
by Brian Anderson | Feb 6, 2015 | Industry News
Inbound marketing is a tactic that B2B marketers acknowledge as an effective and valuable marketing strategy. However, many still struggle with their inbound marketing techniques — leading to a disconnect that harms overall engagement with prospective buyers. A recent...
by Brian Anderson | Feb 5, 2015 | Industry News
MarketBridge, a digital marketing, sales enablement and customer analytics solutions provider, announced new features to the company’s lead nurturing solution RevenueEngines. The update intends to add predictive lead scoring capabilities, personalized content...
by Brian Anderson, Associate Editor | Feb 4, 2015 | Industry News
As marketing automation technology continues to evolve, many B2B marketers are still looking to perfect their strategies for segmentation and enhancing lead quality. As a result, many are honing their metrics to improve on these critical marketing tasks. Nearly one...
by Brian Anderson | Feb 4, 2015 | Solution Spotlight
GoAnimate is a DIY platform designed to help companies make marketing, training and sales enablement videos quickly and cost-effectively. Features/Functions The animated video solution is designed to provide users with the ability to make animated video content from a...
by Brian Anderson | Feb 4, 2015 | Demanding Views
By Doug Camplejohn, CEO and Founder, Fliptop In sales and marketing, we’re constantly in pursuit of the “perfect” lead. While the specific attributes of this profile will vary greatly from company to company, at the most basic level, the perfect lead is someone...
