by Brian Anderson | Jan 20, 2015 | Solution Spotlight
NewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content. Features/Functions The content marketing software offers tools intended to help...
by Brian Anderson | Jan 20, 2015 | Industry News
SoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget. The company intends to continue integrations over the next...
by Brian Anderson, Associate Editor | Jan 19, 2015 | Industry News
All B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation...
by Brian Anderson | Jan 16, 2015 | Industry News
Vidyard has raised $18 million in Series B funding, which the company plans to use to further develop its video marketing and sales enablement offerings and expand its sales organization, along with other investments. “Among other things, we want to build on the...
by Brian Anderson | Jan 15, 2015 | Industry News
A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use. These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd,...
by Kim Ann Zimmermann, Senior Managing Editor | Jan 14, 2015 | Industry News
Over the past few years, many B2B organizations have been growing their inside sales teams, spurred by the better conversion rates and lower costs compared to a traditional sales team. The most recent Inside Sales Market Size Study, conducted by InsideSales.com,...
by Brian Anderson | Jan 14, 2015 | Solution Spotlight
Workato is an integration tool that is designed to help B2B marketing and sales teams have multiple apps work together based on trigger events. Features/Functions Workato is positioned to help marketers and sales team personally integrate applications with a simple...
by Brian Anderson | Jan 13, 2015 | Demanding Views
By Richard Dym, CMO, Gagein Once upon a time, a salesperson would knock on a door, shake some hands, and look his prospect right in the eye. Sales were all about building real, lasting relationships. Today, relationships matter more than ever. Friends do still buy...
by Brian Anderson | Jan 13, 2015 | Industry News
Full Circle CRM announced that Brian Owen, CEO of X-IO Technologies, has joined the company’s board of directors. Owen has been on the company’s advisory board for more than a year, and brings more than 30 years of industry experience to the organization....
by Brian Anderson | Jan 12, 2015 | Industry News
Cloudwords, the cloud-based content globalization platform, has extended its capabilities to the Marketo and Oracle Eloqua marketing automation platforms, a move designed to provide users with the ability to localize and personalize digital campaigns. Cloudwords is...
by Brian Anderson | Jan 9, 2015 | Industry News
Dun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million. The pairing of NetProspex’s data services platform and its approach to measuring data quality with...
by Brian Anderson | Jan 8, 2015 | Industry News
Peer recommendations are growing much more valuable in today’s B2B buying world. In response, B2B companies are beginning to find value in review systems, which can offer deep insights into how customers are leveraging their solutions or services. Rev.com, an...
