by Brian Anderson | Dec 16, 2014 | Industry News
Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to...
by Brian Anderson | Dec 15, 2014 | Demanding Views
By Hana Abaza, Director of Marketing, Uberflip Good, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually...
by Brian Anderson | Dec 15, 2014 | Industry News
Brainshark, a sales enablement solution provider, announced that its SlideShark app now supports PDF files. The company expects this added support will offer users a more flexible and convenient experience with its sales presentation solution. With SlideShark 4.0,...
by Brian Anderson | Dec 12, 2014 | Industry News
Full Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records. Built on the Salesforce1 Platform, Opportunity Gatekeeper...
by Brian Anderson | Dec 11, 2014 | Industry News
Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to help employees produce, curate and share content. The service intends to position employees as brand advocates, helping them produce...
by Brian Anderson, Associate Editor | Dec 10, 2014 | Industry News
B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost...
by Brian Anderson | Dec 10, 2014 | Solution Spotlight
SalesLoft Prospector is a lead generation automation tool that is designed to help users build lists of new prospects with data from social networks, which can in turn sync directly to the user’s CRM. Features/Functions The solution is positioned to give users...
by Brian Anderson | Dec 9, 2014 | Demanding Views
By Michael Idinopulos, CMO, PeopleLinx Social selling is a journey, and most enterprises are just getting started. Multiple studies have found that sales professionals who use LinkedIn, Twitter and other social networks to sell consistently outperform their peers who...
by Brian Anderson | Dec 9, 2014 | Industry News
DataSift, a social data technology provider, announced the launch of VEDO FOCUS, which groups real-time social media data into categories based on a taxonomy of a half a million topics. FOCUS is also positioned to help B2B companies curate, collect and categorize the...
by Brian Anderson | Dec 8, 2014 | Industry News
Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert...
by Brian Anderson | Dec 5, 2014 | Industry News
IBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta. A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights,...
by Brian Anderson | Dec 4, 2014 | Industry News
Vidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard. The integration intends to enable marketers use video...
