by Brian Anderson | Oct 14, 2014 | Industry News
Salesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer...
by Brian Anderson | Oct 13, 2014 | Industry News
BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application. The funds also...
by Brian Anderson | Oct 10, 2014 | Industry News
LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform. The...
by Brian Anderson | Oct 9, 2014 | Industry News
HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million. Trading on the New York Stock Exchange under the...
by Brian Anderson | Oct 9, 2014 | Industry News
Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and...
by Brian Anderson | Oct 7, 2014 | Solution Spotlight
Clickability, a product of Upland Software, is a SaaS web content management platform designed to give users the ability to publish engaging content that drives revenue and boosts brand presence. Clickability, a product of Upland Software, is a SaaS web content...
by Brian Anderson | Oct 7, 2014 | Demanding Views
By Mark Organ, CEO and Founder of Influitive Following the story of a company offering to pay influential bloggers to write about a client’s new product, the emerging discipline of advocate marketing has been placed under intense scrutiny recently, both in the...
by Brian Anderson | Oct 7, 2014 | Industry News
Francisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also...
by Brian Anderson | Oct 6, 2014 | Industry News
Oracle Marketing Cloud announced that it has expanded its integration with Box, a cloud-based content management service for businesses. The integration with Box is designed to help marketers improve collaboration, streamline processes and better manage digital...
by Brian Anderson | Oct 3, 2014 | Industry News
SlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X. The app is positioned to...
by Brian Anderson | Oct 2, 2014 | Industry News
Act-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics. The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s...
by Brian Anderson, Associate Editor | Oct 1, 2014 | Industry News
Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers. With the...
