Demand Gen Report

How to Fix Go-To-Market Silos

Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent, misalignment is still an all-too-common norm. According to research from Mural, 85%...

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How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer…

Blog October 16

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15

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80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10