by Brian Anderson | Sep 8, 2014 | Industry News
Sprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not...
by Brian Anderson | Sep 5, 2014 | Industry News
BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings. BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement...
by Brian Anderson | Sep 4, 2014 | Industry News
Viralheat, a social media management and monitoring software provider, announced an integration with SugarCRM, a move intended to help users leverage social interactions to boost customer relationships. The integration connects Viralheat users to their SugarCRM...
by Kim Ann Zimmermann, Managing Editor | Sep 3, 2014 | Industry News
B2B marketers are not lacking when it comes to content. According to research from eMarketer, 91% of B2B marketers are using content marketing, and 60% create at least one piece of content a week. Research from the Custom Content Council found that 42% of the...
by Brian Anderson | Sep 2, 2014 | Solution Spotlight
Ebsta is a solution designed to provide Salesforce users with Gmail and Google Calendar integration, with the goal to simplify the way marketers organize communications within their CRM system. Ebsta is a solution designed to provide Salesforce users with...
by Brian Anderson | Sep 2, 2014 | Demanding Views
An Interview With Louis Foong, President & CEO, The ALEA Group The continuous innovations in B2B marketing strategies and technologies have left marketers in a state of limbo — trying to keep up with the changes being made in their daily routines. In a...
by Andrew Gaffney, Editor | Sep 2, 2014 | Industry News
ON24 announced the launch of Webcast Elite Marketing Edition, a suite of new tools and features designed to help B2B marketers promote their webinars and qualify leads.. Webcast Elite Marketing Edition includes ON24’s Integration Service, which intends to...
by Brian Anderson | Aug 29, 2014 | Industry News
Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37%...
by Andrew GAffney, Editor | Aug 28, 2014 | Industry News
eTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time. Leveraging their current email marketing platforms, marketers can add links to email messages...
by Brian Anderson | Aug 27, 2014 | Industry News
More than one third (34%) of B2B buyers report that the number of team members involved in buying decisions has increased over the past year, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Also, over half (55%) of respondents stated they have...
by Brian Anderson | Aug 26, 2014 | Demanding Views
By John Bara, CMO, Mintigo I have been through multiple mergers and acquisitions in the software industry. In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined...
by Brian Anderson | Aug 26, 2014 | Industry News
In a much anticipated move, HubSpot announced that it has filed the necessary forms to launch an initial public offering. The company is seeking to raise $100 million, according to the filing, and the offering will be managed by Morgan Stanley & Co. LLC, J.P....
