by Brian Anderson | Sep 22, 2014 | Industry News
Larry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief...
by Kim Ann Zimmermann, Managing Editor | Sep 19, 2014 | Industry News
In addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a content calendar. These upgrades come as the company prepares to...
by Brian Anderson | Sep 18, 2014 | Industry News
SoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics. Scalable Video for Oracle Eloqua is...
by Brian Anderson, Associate Editor | Sep 17, 2014 | Industry News
While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels. At...
by Kim Ann Zimmermann, Managing Editor | Sep 17, 2014 | Industry News
At its INBOUND 2014 event, HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity. This move comes as...
by Brian Anderson | Sep 16, 2014 | Demanding Views
By You Mon Tsang, CEO, OutMarket Over the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and wherever they want. While...
by Brian Anderson | Sep 16, 2014 | Solution Spotlight
Zakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts. Zakscorer, an application created by Grazitti Interactive, is...
by Brian Anderson | Sep 16, 2014 | Industry News
Oktopost, a B2B social media marketing platform, announced it has joined the Act-On Developer Network. The partnership includes full integration into the Act-On marketing automation platform, designed to help boost social lead conversions. The integration is...
by Brian Anderson | Sep 15, 2014 | Industry News
Vocus Marketing Suite, the marketing business unit of Vocus, has been rebranded as OutMarket and will operate as an independent company. This move takes place four months after Vocus was acquired by private equity firm GTCR. Prior to the rebranding, OutMarket...
by Brian Anderson | Sep 12, 2014 | Industry News
V12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns. The tool — called “My Customers” — is a new feature for Launchpad,...
by Kim Ann Zimmermann, Managing Editor | Sep 11, 2014 | Industry News
Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow...
by Brian Anderson | Sep 10, 2014 | Industry News
While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead...
